Special Moments

[Save Our Forests] Join our CSR Initiative

[Save Our Forests] Join our CSR Initiative

Every year, we face devastating wildfires that threaten our environment, civilization, and life. This summer, we decided to do something about it! Thus, we invite all our market stakeholders (advertisers, brands, and agencies) to participate in the following CSR initiative in order to support WWF Greece actions towards protecting and saving our forests:   10%…

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Yahoo.gr: #3 ‘News & Media’ website in Greece

Yahoo.gr: #3 ‘News & Media’ website in Greece

Over the last 15 years, Yahoo.gr has been among the most popular news portals & websites and 2022 is no exception. According to Yahoo.gr is #3 in Top 'News and Media' Websites in Greece. Furthermore, it is worth mentioning that Yahoo.gr provides brands a wide range of exclusive and premium ad placements & formats to help them…

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Bepanthol Cream leverages Yahoo’s DCO + Weather Targeting

Bepanthol Cream leverages Yahoo’s DCO + Weather Targeting

This summer, the well-known personal care brand focuses on innovative advertising technologies to communicate - in the best possible way - the daily need for skin hydration and protection, after sun exposure. Thus, Bayer (for Bepanthol Cream) in collaboration with Mediacom, leverage two of the most sophisticated ad features provided by the Yahoo DSP platform:…

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MEDIACUBE is now Yahoo DSP partner

MEDIACUBE is now Yahoo DSP partner

As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…

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Yahoo.gr at Top5 ‘News & Media’ websites in Greece

Yahoo.gr at Top5 ‘News & Media’ websites in Greece

Over the last 15 years, Yahoo.gr has been among the most popular news portals & websites and 2022 is no exception. According to Similarweb, in April 2022, Yahoo.gr ranks among the Top 5 websites in Greece for 'News and Media' category. Furthermore, it is worth mentioning that Yahoo.gr provides brands a wide range of exclusive…

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Ogilvy Greece is now Yahoo DSP partner

Ogilvy Greece is now Yahoo DSP partner

It has been more than 25 years since Yahoo brought Internet into millions of people’s everyday lives, but it has never stopped investing in innovation and high technology. Especially over the last 5 years,

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Yahoo QR Codes: Involve Consumers, Scale Engagement!

Yahoo QR Codes: Involve Consumers, Scale Engagement!

With 1B users accessing QR codes by 2022 (Jupiter Research) and 45% of US shoppers having used a marketing-related QR code as of June 2021 (Statista), QR codes have had a resurgence since the pandemic. Although the format is not new, creativity & innovation have helped QR Codes to maximize their potential and effectiveness, providing truly unique omnichannel experiences…

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In-Game Ads: A unique campaign & case study for COSMOTE

In-Game Ads: A unique campaign & case study for COSMOTE

The use of innovative and non-intrusive ad formats has become a key objective for all brands that want to be authentic and stand out from the digital crowd, while respecting the user/consumer experience. Thus, COSMOTE in collaboration with Mindshare and Acrossmedia241, leveraged

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