Acrossmedia241 announces a strategic partnership with Perion to introduce Outmax, Perion's AI-powered media optimisation solution, to the Greek market. As Perion's preferred launch partner in Greece, Acrossmedia241 will lead the market introduction of Outmax, bringing a new generation of AI-driven campaign optimisation to agencies and advertisers across the country. The partnership includes market education, pilot…
read moreWe’re beyond proud to announce that Acrossmedia241 has been awarded Gold for 'Best International Campaign' and Silver for 'Best Digital Multi-Channel Campaign' at the Travel Marketing Awards 2025! These awards recognize our work on the 'Region of Attica: Winter 2024' campaign — a bold, multi-market initiative designed to promote Greater Athens region as a last-minute winter…
read moreAcrossmedia241, in partnership with Mindshare, Kantar, and LG Ad Solutions, proudly announces the successful completion of Greece’s first-ever Connected TV (CTV) brand lift survey — an important milestone that underscores the power of CTV advertising in shaping consumer perceptions. The study, conducted in April 2025 through Kantar’s Context Lab methodology, evaluated the impact of Coca-Cola’s…
read moreWe’re proud to announce that Acrossmedia241, in collaboration with LG Ad Solutions, has launched the first-ever programmatic Connected TV (CTV) campaign in Greece, on behalf of Novibet - a leading brand in the entertainment and gaming industry. This groundbreaking campaign marks a major milestone in the Greek digital advertising landscape, as Novibet becomes the first brand…
read moreIn the spring of 2023,
read moreFor yet another year, Greek National Tourism Organization (GNTO) leads the way in terms of international exposure, investing in innovative and contemporary advertising channels. Focusing on the markets in USA and Canada, GNTO designed and implemented - in collaboration with Yahoo and Acrossmedia241 - a strategic communication plan that comprised some of the most impressive…
read moreLG Ad Solutions and Acrossmedia241 announce an exclusive agreement to market LG Ad Solutions in Greece & Cyprus Agreement represents LG Ad Solutions continued global expansionExtends availability of LG Ad Solutions ACR data and Native ad formats to reach millions of TV viewers in Greece & CyprusNew York, February 1, 2023. Acrossmedia241, a leader in digital…
read moreAs Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…
read moreAs Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…
read moreEvery year, we face devastating wildfires that threaten our environment, civilization, and life. This summer, we decided to do something about it! Thus, we invite all our market stakeholders (advertisers, brands, and agencies) to participate in the following CSR initiative in order to support WWF Greece actions towards protecting and saving our forests: 10%…
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