Direct Programmatic Advertising

Direct Programmatic Advertising: Verizon Media Solution

Get direct access to Verizon Media Exchanges (through your own Trading Desk) and leverage a premium supply in the most transparent, viewable and brand safe context.

Why Verizon Media

Direct Access to Premium Supply

Verizon Media exchanges are the only direct source for our O&O supply including Yahoo, AOL, Huff Post, MSN, as well as top third-party partners like ESPN, Fox, eBay, and more.

Reach any Audience at Scale

An extensive library of always-on deals, and dedicated exchange support teams work with you to create custom solutions to reach your goals.

Peace-of-mind Programmatic

Verizon Media work with the IAB, accredited MRC vendors, and our anti-fraud guarantee ensures you can buy with complete confidence.

Direct Programmatic Advertising: Deal Opportunities

Simplify your Targeting

Access Yahoo, AOL, and MSN inventory in a single deal ID with unified pricing and priority.

Sports

Tech

Finance

Ent/ment

Lifestyle

Mobile

Display

Video

Native

CTV

DOOH

Enable Omnichannel Approach

Leverage over 1 trillion ad opportunities across devices and ad formats

Apply Exclusive Yahoo and Microsoft data segments

Hundreds of unique data segments available using Microsoft data, and over 20 segments available using Yahoo data.

Demographic Segments

Audience Behaviors

Contextual Interests