Get direct access to Yahoo Exchange (through your own Trading Desk) and leverage a premium supply in the most transparent, viewable and brand safe context.
Why Yahoo Exchange
Yahoo Exchange/SSP
Discover all the competitive advantages of Yahoo SSP (voted as best global Supply Side Platform)
Deal Opportunities
Simplify your Targeting
Access Yahoo, AOL, and MSN inventory in a single deal ID with unified pricing and priority, targeting various verticals (including Sports, Tech, Finance, Entertainment, and more)
Enable Omnichannel Approach
Leverage over 1 trillion ad opportunities across devices, ad formats & channels (including Native, Display, Video, CTV, DOOH, and more)
Apply Exclusive Data Segments
Hundreds of unique data segments available using Microsoft data, and over 20 segments available using Yahoo data (including Demographic, Audience Behaviors, Contextual Interests, and more)