Direct Programmatic Advertising

Direct Programmatic Advertising: Verizon Media Solution

Get direct access to Verizon Media Exchanges (through your own Trading Desk) and leverage a premium supply in the most transparent, viewable and brand safe context.

Why Verizon Media

Direct Access to Premium Supply
Verizon Media exchanges are the only direct source for our O&O supply including Yahoo, AOL, Huff Post, MSN, as well as top third-party partners like ESPN, Fox, eBay, and more.
Reach any Audience at Scale
An extensive library of always-on deals, and dedicated exchange support teams work with you to create custom solutions to reach your goals.
Peace-of-mind Programmatic
Verizon Media work with the IAB, accredited MRC vendors, and our anti-fraud guarantee ensures you can buy with complete confidence.

Direct Programmatic Advertising: Deal Opportunities

Simplify your Targeting

Access Yahoo, AOL, and MSN inventory in a single deal ID with unified pricing and priority.
Sports
Tech
Finance
Ent/ment
Lifestyle
Mobile
Display
Video
Native
CTV
DOOH

Enable Omnichannel Approach

Leverage over 1 trillion ad opportunities across devices and ad formats

Apply Exclusive Yahoo and Microsoft data segments

Hundreds of unique data segments available using Microsoft data, and over 20 segments available using Yahoo data.
Demographic Segments
Audience Behaviors
Contextual Interests