Press Releases

Wizard is now Yahoo DSP partner

Wizard is now Yahoo DSP partner

As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…

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Bepanthol Cream leverages Yahoo’s DCO + Weather Targeting

Bepanthol Cream leverages Yahoo’s DCO + Weather Targeting

This summer, the well-known personal care brand focuses on innovative advertising technologies to communicate - in the best possible way - the daily need for skin hydration and protection, after sun exposure. Thus, Bayer (for Bepanthol Cream) in collaboration with Mediacom, leverage two of the most sophisticated ad features provided by the Yahoo DSP platform:…

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MEDIACUBE is now Yahoo DSP partner

MEDIACUBE is now Yahoo DSP partner

As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…

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Yahoo.gr at Top5 ‘News & Media’ websites in Greece

Yahoo.gr at Top5 ‘News & Media’ websites in Greece

Over the last 15 years, Yahoo.gr has been among the most popular news portals & websites and 2022 is no exception. According to Similarweb, in April 2022, Yahoo.gr ranks among the Top 5 websites in Greece for 'News and Media' category. Furthermore, it is worth mentioning that Yahoo.gr provides brands a wide range of exclusive…

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Ogilvy Greece is now Yahoo DSP partner

Ogilvy Greece is now Yahoo DSP partner

It has been more than 25 years since Yahoo brought Internet into millions of people’s everyday lives, but it has never stopped investing in innovation and high technology. Especially over the last 5 years,

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In-Game Ads: A unique campaign & case study for COSMOTE

In-Game Ads: A unique campaign & case study for COSMOTE

The use of innovative and non-intrusive ad formats has become a key objective for all brands that want to be authentic and stand out from the digital crowd, while respecting the user/consumer experience. Thus, COSMOTE in collaboration with Mindshare and Acrossmedia241, leveraged

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Yahoo Stage: Unilever invests in premium advertising!

Yahoo Stage: Unilever invests in premium advertising!

Leveraging premium ad formats through highly targeted campaigns that are being served in a 100% brand-safe inventory, is now more necessary than ever. Thus, Unilever and Initiative Media chose

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Masoutis leverages Verizon Media Native Marketplace

Masoutis leverages Verizon Media Native Marketplace

Leveraging Verizon Media’s 1st party data, advanced targeting capabilities, innovative advertising formats and exclusive ad placements are among the numerous competitive advantages that

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How Sophisticated Targeting boosted Coca-Cola App campaign

How Sophisticated Targeting boosted Coca-Cola App campaign

As the global transition to the new cookieless digital age takes place, the need for reliable ad targeting is more needed than ever. Thus, since the summer of 2020, Coca-Cola - in collaboration with Mindshare and Acrossmedia241 - has been leveraging the

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Mobile Moments Carousel: Media first campaign in Greece

Mobile Moments Carousel: Media first campaign in Greece

Following its ongoing investment in innovation, Verizon Media has recently introduced Mobile Moments Carousel. Mobile Moments - Verizon Media's premium fullscreen ad format - has already been one of the favorite non-intrusive formats in the global ad market, but integrating the carousel feature has further enhanced user experience. Thus, each user can now see and…

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