Press Releases

For yet another year, Greek National Tourism Organization (GNTO) leads the way in terms of international exposure, investing in innovative and contemporary advertising channels. Focusing on the markets in USA and Canada, GNTO designed and implemented - in collaboration with Yahoo and Acrossmedia241 - a strategic communication plan that comprised some of the most impressive…

LG Ad Solutions and Acrossmedia241 announce an exclusive agreement to market LG Ad Solutions in Greece & Cyprus Agreement represents LG Ad Solutions continued global expansionExtends availability of LG Ad Solutions ACR data and Native ad formats to reach millions of TV viewers in Greece & CyprusNew York, February 1, 2023. Acrossmedia241, a leader in digital…

As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…

As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…

This summer, the well-known personal care brand focuses on innovative advertising technologies to communicate - in the best possible way - the daily need for skin hydration and protection, after sun exposure. Thus, Bayer (for Bepanthol Cream) in collaboration with Mediacom, leverage two of the most sophisticated ad features provided by the Yahoo DSP platform:…

As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad. Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data…

Over the last 15 years, Yahoo.gr has been among the most popular news portals & websites and 2022 is no exception. According to Similarweb, in April 2022, Yahoo.gr ranks among the Top 5 websites in Greece for 'News and Media' category. Furthermore, it is worth mentioning that Yahoo.gr provides brands a wide range of exclusive…

It has been more than 25 years since Yahoo brought Internet into millions of people’s everyday lives, but it has never stopped investing in innovation and high technology. Especially over the last 5 years,

The use of innovative and non-intrusive ad formats has become a key objective for all brands that want to be authentic and stand out from the digital crowd, while respecting the user/consumer experience. Thus, COSMOTE in collaboration with Mindshare and Acrossmedia241, leveraged

Leveraging premium ad formats through highly targeted campaigns that are being served in a 100% brand-safe inventory, is now more necessary than ever. Thus, Unilever and Initiative Media chose