For yet another year, Greek National Tourism Organization (GNTO) leads the way in terms of international exposure, investing in innovative and contemporary advertising channels. Focusing on the markets in USA and Canada, GNTO designed and implemented – in collaboration with Yahoo and Acrossmedia241 – a strategic communication plan that comprised some of the most impressive and effective ad channels & formats, such as Digital Out Of Home, Connected TV, In-Game Ads, Brand Stories, Conversational Ads, and more.
The results of the campaign – which lasted from February to May 2023 – were truly impressive, reaching over 131 million unique users from selected cities in both countries (New York City, Boston, Chicago, Montreal, Toronto, and more), while recording 788 million impressions and more than 1.05 million clicks to visitgreece.gr.
It is also worth noting that, as part of the campaign, a relevant search lift survey was also carried out, aiming to show whether the users who were exposed to one or more of the campaign’s ads, proceeded to any online search using keywords/keyphrases related to ‘Greece’ and the overall context of Visit Greece. According to the results of the survey, almost 1 in 5 users in the USA made some kind of related search, while the corresponding percentage in Canada exceeded 30%!