In-game advertising offers programmatic and direct buying opportunities for non-intrusive communications from brands through the medium of gaming. It is no overstatement to say that this format represents an undiscovered frontier in the media world, with creativity and immersion at its core.
The essence of in-game advertising is the ability for brands to blend seamlessly into the gameplay experience by inserting messaging, creative or content for gamers to enjoy.
The essence of in-game advertising is the ability for brands to blend seamlessly into the gameplay experience by inserting messaging, creative or content for gamers to enjoy.