Yahoo DSP combines unique data sets with machine-learning optimization, exclusive inventory and enhanced performance features, giving our team maximum flexibility and control to manage your brand’s omnichannel programmatic strategy and ad campaigns (native, display, video, etc).
Our Competitive Advantages
Exclusive Data/Audiences
Leveraging Yahoo’s EXCLUSIVE first-party data and Yahoo DSP’s integration with +50 global DMPs, we can create and target unique audiences that you can find nowhere else
Exclusive Inventory
Using Yahoo DSP, we can also run your campaigns through EXCLUSIVE ad placements and PREMIUM ad formats on Yahoo Native, the largest non-social marketplace in the world
Exclusive Targeting
Did you know we can apply weather targeting to display (or not) the right ads to those users that their current locations meet specific weather criteria (like temperature range)? Yahoo DSP can add a variety of premium targeting criteria in every ad campaign.
Unlimited Reach
With Yahoo DSP being connected to +40 Global Exchanges (including Magnite, PubMatic, AppNexus, and more) we can run campaigns through all kinds of available inventory/digital media (reaching almost +2B devices globally and about 90% of the GR online population)
Premium Ad Features
Did you know that using Dynamic Creative Optimization we can improve a campaign’s performance by optimizing and/or personalizing ad content using real-time data and decisioning? Yahoo DSP can add a variety of unique ad features in every ad campaign.
Global Trust/Partners
By integrating the most prestigious global vendors (e.g. DV, Grapeshot, MOAT, IAS, and more), we can enable and manage a wide variety of sophisticated ad criteria, including Audience Verification, Ad Fraud Avoidance, Brand Safety, Contextual Targeting and Viewability.
Yahoo DSP
Discover all the competitive advantages of the best global Demand Side Platform