Yahoo joins forces with AOL to become Oath

Yahoo joins forces with AOL to become Oath 1024 512 Acrossmedia241

As of yesterday, Yahoo officially joins forces with AOL to become Oath, a diverse house of more than 50 media and technology brands that engages more than a billion people around the world. You can find more @ www.oath.com.

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BrightRoll helps advertisers fully control where their ads appear

BrightRoll helps advertisers fully control where their ads appear 780 439 Acrossmedia241

In the world of programmatic advertising, brands are challenged to balance reaching audiences where they consume media, with having ads appear in brand-safe contexts. Those two goals don’t always align. Most consumers don’t limit their online content consumption to premium, professionally produced sites that brands prefer to be associated with. Further complicating the issue is…

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BrightRoll DSP proves to be really effective against bot traffic

BrightRoll DSP proves to be really effective against bot traffic 1024 683 Acrossmedia241

Advertising fraud encompasses many activities, from impression laundering to domain masking. But, the bulk of digital ad fraud comes from non-human traffic (NHT), sometimes called “bot traffic,” due to the incredible scale fraudsters can achieve. DSPs and independent traffic verification vendors scan for behaviors that signal that an ad was not served to an actual…

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Emotional context could make digital ads 40% more effective

Emotional context could make digital ads 40% more effective 1024 682 Acrossmedia241

Reaching consumers when they’re in the right mood could increase the impact of digital advertising by as much as 40%, according to new research from Yahoo. The Receptivity of Emotions study examined consumers’ emotional states and how receptive they are to advertising throughout the day, finding that US and UK consumers are ‘upbeat’ 46% of…

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Native advertising insights to help publishers monetize

Native advertising insights to help publishers monetize 1024 682 Acrossmedia241

If a website is too slow to load, are you quick to abandon and move on to the next piece of content? What if a website has blatantly annoying ads, do you choose not to return to that site again? Yahoo’s new infographic answers these questions and shows how users are engaged with advertising today.…

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BrightRoll DSP’s Audience Builder makes Yahoo data work for you

BrightRoll DSP’s Audience Builder makes Yahoo data work for you 1024 682 Acrossmedia241

Data, data, data—our industry talks about it a lot, but only because it’s important in programmatic advertising and key to generating results. One piece of data doesn’t stand alone. It relies on other pieces to help show a pattern. When talking about audiences, that’s even more true: what a person does on one app is…

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