Acrossmedia241 has partnered with Hivestack to bring the best of DOOH in Greece, Cyprus, Balkans and beyond. We are thrilled to announce that we now have exclusivity on Hivestack DSP in Greece & Cyprus, thus being able to create measurable campaigns that activate Digital Out Of Home screens in real-time, across the globe!
Tap into +500B monthly impressions across the globe and reach people everywhere they go, including the following venues:
USA, Canada, Mexico
UK, France, Germany, Italy, Spain, The Netherlands, UAE, South Africa
Australia, China, Hong Kong, Taiwan, Japan, Korea, New Zealand, Singapore, Malaysia, Thailand
WHY HIVESTACK DSP
Hivestack DSP bidding leverages machine learning and predictive modelling over bid stream data to activate the best screens at the best CPM, every time
Using Hivestack DSP we can connect to countless media owners & SSPs, including the Hivestack Exchange, allowing for PMP deals or open exchange buys.
You decide when your campaign should be delivered based on sophisticated targeting parameters, such as proximity to a Point Of Interest, weather conditions, and more.
We build custom geofences (adjusting the desired distance and even drawing the exact target area) based on specific POIs, while we filter the relevant DOOH inventory by location,
environment, format & supplier.
Example: Client wants to show the DOOH ad within a 0.5Km radius of every Zara store in Madrid.
We create and target custom audiences based on various criteria, including demographics (gender, age) and predefined segments (including Brand Shoppers, Place Visitors, Lifestyle, Interest, Purchase Intent, Mobile Usage)
Example: Client wants to show the DOOH ad to women that have visited (at least once, over the last 3 months) a Zara store in Madrid.
We set the DOOH ad to be displayed according to specific data triggers, like weather, UV conditions and even specific temperature (current or forecast) for both local (where the screen is located) and destination (the place being advertised) locations.
Example: Client wants to show the DOOH ad (promoting Ibiza) in Madrid only when it rains in Madrid or/and it’s sunny in Ibiza.
TARGET AUDIENCES: KEY CATEGORIES
+2200 segments based on the high intent of users in terms of their visits to brand outlets in the real world
Example: Hyatt visitors in Italy (devices seen in Hyatt in the last 90 days)
+210 segments based on the high intent of users visiting specific places of interest in the real world
Example: Restaurant visitors in Spain (devices seen at restaurants in the last 90 days)
+310 segments based on frequency of users visits to specific places of interest as well as their interest in terms of content related to specific events (sports, culture, etc.)
Example: Healthy lifestyle lovers in Germany (devices seen browsing content related to healthy lifestyle)
+1610 segments based on visits to websites dedicated to specific subjects
Example: Spas in UK (devices seen browsing spas related content)