LG Ad Solutions and Acrossmedia241 announce an exclusive agreement to market LG Ad Solutions in Greece & Cyprus
Agreement represents LG Ad Solutions continued global expansion
Extends availability of LG Ad Solutions ACR data and Native ad formats to reach millions of TV viewers in Greece & Cyprus
New York, February 1, 2023. LG Ad Solutions, a global leader in connected TV and cross-device advertising, has announced today an exclusive agreement with Acrossmedia241, a leader in digital advertising solutions, to market LG’s proprietary ACR data and Native advertising solutions in Greece and Cyprus. Representing LG Ad Solutions continued global expansion, the agreement will extend LG Ad Solutions to more advertisers looking to benefit from the targeting, effectiveness, and measurement capabilities of connected TV in Greece and Cyprus, reaching millions of TV viewers on a monthly basis. Acrossmedia241 now adds LG’s ACR data and Native ad formats to its portfolio of unique advertising solutions that leverages a branded client base, awarded ad platforms, and a full suite of digital advertising solutions.
Edward Wale, VP Europe, LG Ad Solutions said: “We are thrilled to extend the reach of LG Ad Solutions into the valuable markets in Greece and Cyprus. This partnership now brings awareness of LG’s ACR data and native CTV ad experience to Acrossmedia241’s client base of advertisers and partners reaching consumers in a premium, brand-safe environment.”
Irini Sacha, Founder & CEO, Acrossmedia241 said: “This partnership with LG Ad Solutions to exclusively market LG’s proprietary ACR and Native ad solutions in Greece and Cyprus strengthens our position as the leading partner for brands and advertisers who are looking for the best in connected TV advertising in addition to a full suite of digital advertising solutions.”
About LG Ad Solutions
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens.
Acrossmedia241 is a leader in digital advertising solutions in Greece and Cyprus. They maintain an exclusive partnership with Yahoo in Greece & Cyprus, leveraging a huge exclusive audience of almost 4M GR UUs, its awarded ad platforms (DSP, SSP), O&O media network and other global partnerships to bring unique advertising solutions (Native, Premium Display, Managed Programmatic, Direct Programmatic) to clients to help them reach the right audience across devices in a digital environment designed for brand safety.