We’re proud to announce that Acrossmedia241, in collaboration with LG Ad Solutions, has launched the first-ever programmatic Connected TV (CTV) campaign in Greece, on behalf of Novibet – a leading brand in the entertainment and gaming industry.
This groundbreaking campaign marks a major milestone in the Greek digital advertising landscape, as Novibet becomes the first brand in the country to leverage LG’s native CTV ads within a programmatic ecosystem. The campaign is currently running on hundreds of thousands of LG Smart TVs, offering an innovative, immersive experience for viewers.
What sets this campaign apart is its ability to capture 100% of viewer attention the moment they turn on their TVs. The ads appear in a clean, brand-safe environment and allow users to interact directly – either by clicking with their remote control or scanning a QR code using their smartphone. This fusion of engagement and innovation is a game-changer for advertisers aiming to break through the noise.
As the exclusive representative of LG Ad Solutions in Greece and Cyprus, Acrossmedia241 is thrilled to lead the charge in next-gen advertising. This collaboration with Novibet highlights our commitment to pushing the boundaries of what’s possible in CTV, helping brands connect with audiences in more relevant and impactful ways.
Stay tuned as we continue to bring pioneering solutions to the forefront of media and advertising.