As Yahoo strengthens its position in the market as one of the leading Global AdTech Providers, it continues to invest in strategic agreements with prestigious Ad Agencies and Media Publishers, both in Greece and abroad.
Especially regarding Online Advertising, Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data / audiences, cookieless ID, native marketplace, etc.), which are integrated into Yahoo DSP platform, awarded as ‘Best Global DSP’ in “Adweek Readers’ Choice: Best of Tech Partner Awards” in 2020.
Aiming to leverage the aforementioned capabilities along with the power of Yahoo’s global media network (Yahoo Mail, Yahoo News, Yahoo Lifestyle, TechCrunch, etc.), NetSteps is now an official Yahoo DSP partner in Greece. The completion and activation of this cooperation took place under the auspices of Acrossmedia241, Yahoo’s exclusive partner in Greece & Cyprus.