Since their launch in 1968, Effie Awards have been considered globally (by both agencies and advertisers) as the pre-eminent award in the industry, recognizing all forms of Marketing that contribute to a brand’s success. In July 2008, the New York American Marketing Association assigned its rights in the Effie brand over to a separate non-profit…
read moreAcrossmedia241 and Yahoo have received 3 Golds & 1 Platinum in
read moreCookieless. Connected TV. Digital Out Of Home. Metaverse. Most agencies and brands are already aware of these trending terms, but how many fully understand them? Moreover, (how) can you effectively integrate them in your media buying and digital strategy? Join our webinar to find more about the new Advertising Era and discover how
read moreGaming is one of the largest entertainment channels; its reach rivalled only by social media. Although it has grown exponentially since 2020, especially during the lockdowns, advertising spend across the medium is relatively rare. This is primarily due to a lack of awareness of the opportunities that are available to marketers and it means that in-game…
read moreWe are entering a world beyond the cookie. Consumer concern over data privacy is ushering in necessary changes to how information is collected, with new policies and regulations adding complexity for marketers. Verizon Media's three-part webinar series will help you reframe identity challenges as opportunities to reach audiences and drive revenue with user privacy at…
read moreAcrossmedia241 and Verizon Media have received 1 Gold (Online Presence) & 1 Silver (Advertising Campaign) in
read moreWe are entering a world beyond the cookie. Consumer concern over data privacy is ushering in necessary changes to how information is collected, with new policies and regulations adding complexity for marketers. The first part of Verizon Media's webinar series will help you reframe identity challenges as opportunities to reach audiences and drive revenue with…
read moreVerizon Media is the grand sponsor of the virtual '
read moreIrini Sacha (Founder & Managing Director @ Acrossmedia241) was invited - along with other Greek ad market stakeholders - to share her thoughts towards the upcoming cookieless advertising era on a digital session initiated by
read moreAcrossmedia241 is proud to participate as an exhibitor in
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