‘Visit Greece’ International Campaign wins 3 Top ‘Travel Marketing Awards’

‘Visit Greece’ International Campaign wins 3 Top ‘Travel Marketing Awards’

In the spring of 2023, Acrossmedia241, in collaboration with Yahoo, designed and implemented a groundbreaking advertising campaign on behalf of the Greek National Tourism Organization (GNTO).

The combination of sophisticated targeting, multi-channel approach (Digital Out-Of-HomeConnected TV, etc.), and interactive formats (from Conversational and Gamification Ads to Augmented Reality) elevated the user experience & engagement, delivering KPIs that far exceeded initial goals and international benchmarks, reaching over 131 million users in the USA & Canada.

Following its success, we are thrilled to announce that the campaign was also a real hit in the recent Travel Marketing Awards 2024, as our team received:

– 1 Platinum Award for Best Campaign in ‘Advertising /Branding / PR’ category
– 1 Gold Award for ‘Best International Campaign’
– 1 Gold Award for ‘Best Digital Multi-Channel Campaign

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