LG CTV Ads

Acrossmedia241 has partnered with LG Ad Solutions to bring the best of CTV Advertising in Greece, Cyprus, the Balkans and beyond. We are thrilled to announce that we are now the Exclusive Seller of LG Native Ads in Greece & Cyprus and the Preferred Seller in the Balkans (Albania, Bulgaria, Croatia, Romania, Serbia, Slovenia) as well as in Hungary, Poland and Czech Republic.


THE ROADBLOCK EFFECT:

Select the desired date/time to TAKEOVER the home screens of LG TVs, nationwide!

Whether you have a new product/service/offer to launch or there are upcoming popular events that gather millions of viewers in front of their TVs, you can now book your favorite date & time (3h, 6h, 12h, 24h) and get 100% SOV across LG TV devices.

You are more than welcome to explore our offerings for the following events and get in touch to discuss your additional needs!

LATEST CAMPAIGNS

Pick one or more of the following countries to access local reach, available monthly impressions and advanced targeting capabilities/audiences.

Greece
Cyprus
Albania
Bulgaria
Croatia
Romania
Serbia
Slovenia
Hungary
Poland
Czech Republic

THE LG ADS ADVANTAGE

Global Reach

The single source for accessing LG CTV inventory globally.

Exclusive Audience Data

Proprietary smart TV data enabling viewership-based targeting.

Best-In-Class Targeting

Precise audience targeting with optimal reach & frequency.

Premium Inventory

Rich CTV ad formats with cross-device TV extension.

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Addressable Smart TV HHs in Europe
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Monthly CTV Ad Opportunities in Europe
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Addressable Smart TV HHs Globally
LG Ad Solutions

Your exclusive media partner for buying ad inventory across LG TVs

NATIVE AD FORMATS

LG Native Ads run across the LG TVs (Home Screen Inventory) and are fixed until the screen is reloaded. The viewers can also interact with them, as all types of Native Ads can be clicked to a specified destination (app, deeplink, web, overlay, video, or image). Furthermore, targeting capabilities include demographic, TV viewing behavior and app usage!

Carousel & Companion

The carousel displays up to 5 cards (image or video) and will auto rotate as long as the user remains on the screen. The rotation will pause upon user interaction.

Videos are clickable and play automatically with no sound. Sound will play when user hovers over video.

Apart from image/video, a companion can be also used. A companion is composed of a static banner of regular 1629×420 carousel size over which a video is overlaid on the left.

Wedge

A vertical image banner that upon user click, the following actions can take place:

  • Visit an App or a Website
  • View a Video (15″ or 30″, 16:9 ratio)
  • View an Image (16:9 ratio, 1920×1080)
  • View an Overlay Screen: the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
Home Launcher

A 300×250 image banner that upon user click, the following actions can take place:

  • Visit an App or a Website
  • View a Video (15″ or 30″, 16:9 ratio)
  • View an Image (16:9 ratio, 1920×1080)
  • View an Overlay Screen: the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
Halo Companion

The Halo Companion ad unit (1840 x 230) is always paired with the Home Launcher ad unit. Click interaction destinations are the same for both, while the click can lead to:

  • Visit an App or Website
  • View a Video (15″ or 30″, 16:9 ratio)
  • View an Image (16:9 ratio, 1920×1080)
Content Store Native Tiles

A 970×250 image banner that upon user click, the following actions can take place:

  • Visit an App or a Website
  • View a Video (15″ or 30″, 16:9 ratio)
  • View an Image (16:9 ratio, 1920×1080)
  • View an Overlay Screen: the ad unit expands into a full-screen video with a 300×250 banner in the bottom right corner.
Secondary Home Screen

The ad will appear along with the secondary LG Content Store bar when the user is hovering over the LG Content Store icon in the Home Launcher bar and will remain as long as the user is browsing its contents.

The ad unit expands to a 300×250 as the user is browsing the Content Store bar.

The creative must be visually different from any other creatives provided to create a complementary and diverse viewing experience for the user.

POPULAR TARGET AUDIENCES

While LG CTV ad campaigns can run on broad audiences (all viewers who own an LG Smart TV), brands can also leverage one or more of the +20 available audience segments to target (categorized base on demographics, TV viewing behavior and app usage).

Take a look at the most popular of them and feel free to get in touch for more info!

Families with Kids

Gamers

Heavy Streamers

Sports Fans

Female Viewers

55+ Viewers