LG CTV Ads

Acrossmedia241 has partnered with LG Ad Solutions to bring the best of CTV Advertising in Greece, Cyprus and beyond. We are thrilled to announce that, since 2023, we are the Exclusive Seller of LG Native Ads in Greece & Cyprus and the Preferred Seller for 2024 in CEE (Albania, Bulgaria, Croatia, Romania, Serbia, Slovenia, Hungary, Poland, Czech Republic and Slovakia).

LG CTV Native Ads

Brands are taking center stage in one of the most immersive advertising environments, the LG TV Home Screen. Advertisers can now reach viewers the moment they turn on the screen and across the LG interface.

It’s time to own the Living Room, as viewers decide what to watch – driving awareness and excitement across the entire connected LG household during key moments & events.

LG CTV native ads comprise high-impact, brand safe, 100% viewable, non-intrusive and interactive placements that are fixed, until the home screen is reloaded.

Did you know that LG CTV Native Ads deliver significantly stronger brand lift compared to YouTube and Facebook video ads? Check out the latest Kantar surveys in Greece to find more!

LATEST CAMPAIGNS

NATIVE AD FORMATS

LG Native Ads run across the LG TVs (Home Screen Inventory), while the viewers can also interact with them, as all types of Native Ads can be clicked to a specified destination (app, deeplink, web, overlay, video, or image). Furthermore, targeting capabilities include demographic, TV viewing behavior and app usage!

Carousel
  • Format: Image OR Video OR Image with Video Overlay (Companion)
  • TV Year Models: 2019 & newer
Content Store
  • Format: Image OR Video OR Image with Video Overlay (Companion)
  • TV Year Models: 2016 & newer
Inline
  • Format: Image
  • TV Year Models: 2020 & newer
Screensaver
  • Format: Image
  • TV Year Models: 2019 & newer
Recommendation
  • Format: Image
  • TV Year Models: 2020 & newer
Wedge
  • Format: Image
  • TV Year Models: 2016, 2017, 2018

SUPPORTED COUNTRIES

Pick one or more of the following countries to access local reach, available monthly impressions and advanced targeting capabilities/audiences.

Greece
Cyprus
Albania
Bulgaria
Croatia
Romania
Serbia
Slovenia
Hungary
Poland
Czech Republic
Slovakia

TARGET AUDIENCES

While LG CTV ad campaigns can run on broad audiences (all viewers who live in a household with at least one LG Smart TV), brands can also leverage one or more of the +20 available audience segments to target (categorized base on demographics, TV viewing behavior and app usage).

Take a look at the most popular of them and feel free to get in touch for more info!

Families with Kids

Gamers

Heavy Streamers

Sports Fans

Female Viewers

55+ Viewers

THE LG ADS ADVANTAGE

Global Reach

The single source for accessing LG CTV inventory globally.

Exclusive Audience Data

Proprietary smart TV data enabling viewership-based targeting.

Best-In-Class Targeting

Precise audience targeting with optimal reach & frequency.

Premium Inventory

Rich CTV ad formats with cross-device TV extension.

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Addressable Smart TV HHs in Europe
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Monthly CTV Ad Opportunities in Europe
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Addressable Smart TV HHs Globally