[Poland] LG CTV Advertising

Acrossmedia241 is the preferred partner of LG Ad Solutions in Poland and the rest of the CEE for 2024.

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unique LG Smart TVs reached
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available monthly impressions

LG NATIVE ADS

LG Native Ads run across the LG TVs (Home Screen Inventory) and are fixed until the screen is reloaded.

The viewers can also interact with them, as all types of Native Ads can be clicked to a specified destination (app, deeplink, web, overlay, video, or image). Furthermore, targeting capabilities include demographic, TV viewing behavior and app usage!

Exclusive Target Audiences
Demographics

Male Users

Female Users

Adults 18-35

Adults 35-55

Adults 55+

Millennials

Working Adults

Parents with Kids

Content

Heavy Streamers

Gaming Audience

Sports Fans

Family-genre Fans

Music Fans

Movie Fans

Action Fans

Reality TV Fans

Comedy Fans

Drama Fans

Sci-Fi Fans

Apps & Devices

Newly Activated Devices

Cord-Cutters

SVOD/AVOD Users

App* Installed

App* Used

App* Not-Installed

Lapsed App* Users

*Disney+, Apple TV+, Amazon Prime Video, etc.; a segment for each app

AGE GROUPS
Adults 18-35 yo
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TV viewers
Adults 35-55 yo
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TV viewers
Adults 55+ yo
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TV viewers
ADDITIONAL DEMO
Millennials
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TV viewers
Parents with Kids
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TV viewers
High Income Households
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TV viewers
CONTENT CONSUMPTION
Sports Fans
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TV viewers
Gamers
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TV viewers
Streaming Viewers Only
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TV viewers