CAMPAIGN POLICIES
Can we split a campaign in 2 bursts?
Yes, you can (provided that the same brand is promoted within the different time-based bursts). The max interval between the bursts is 1 month (from the end of burst A till the start of burst B)
Can a campaign promote different brands under the same advertiser?
No, each campaign should promote a single brand. Nevertheless, multiple products/services that are related with each other and belong to the same brand can be promoted via Creative Packages within the same campaign.
Can we book multiple Roadblocks within the same campaign?
Yes, you can!
FORMATS & PLACEMENTS
Can we pick just one (e.g. Carousel) of the available ad formats/placements for a campaign?
Yes, you can! Every advertiser can now run a carousel-only campaign.
Can we use more than one creative for each ad format/placement?
Yes, you can use Creative Packages, that is alternative creative versions for each ad format/placement (e.g. Creative Package A: Carousel A, Content Store A…AND Creative Package B: Carousel B, Content Store B)
If we have 2 different creative packages (A, B), can we choose the # of impressions to be delivered for each package?
Yes, you can (e.g. 50% of the impressions will be delivered via Creative Package A and 50% will be delivered via Creative Package B)
MEASUREMENT & TRACKING
What are the approved 3P vendors for TRACKING impressions/clicks?
IAS, MOAT, DV, DFA/DCM, Adform, Sizmek, Flashtalking, Innovid, GrX, ExtremeReach, Brightroll and Comscore
Can we apply any 3P trackers to measure VIEWABILITY?
The short answer is no. The viewability pixels are built for domain and app based environments and our CTV Native is Connected TV interface. It’s important to note that all our Native campaigns are exclusively run on LG’s inventory and user interface. This integration within the LG ecosystem ensures that our campaigns are 100% brand safe, viewable and fraud free. Our controlled environment provides a high level of assurance regarding the quality and safety of the content.
Can we use different impressions/clicks tags for each Creative Package?
Yes you can (you can use 1 impressions tag and 1 clicks tag for each Creative Package as a whole; we cannot apply different tags for each ad format/placement)
TARGETING
Can we target multiple audiences in the same campaign?
Yes you can (provided there are enough avails, we can even combine target audiences with the ‘AND’ factor, e.g. ‘Female’ viewers AND ’18-35′ yo)
Can we include OR exclude targeting of users/subscribers of specific TV apps?
Yes you can, BUT any kind of such audience must comprise at least 2 TV apps (e.g. you cannot just target only Amazon Prime users)
Can we target only LG TVs of specific screen sizes?
Yes, you can (up to 39″, 40-49″, 50-59″, 50-69″, over 70″)