Data & Insights on CTV

of advertisers say CTV advertising is as effective or superior to traditional TV ads

of advertisers believe CTV delivers better targeting capabilities than linear TV

the average attention rate on CTV compared to 69% for linear TV and 42% for YouTube

the increase advertisers saw in total reach when leveraging both linear TV and CTV vs linear TV alone

When turning on the TV, the first screen seen by nearly half of all streamers is the TV Home Screen

On average per day, LG Smart TV users will visit the Home Screen three times

viewers stay the LG Smart TV Home Screen for 33 seconds on average

85% of viewers looked at the CTV native ad for an average of 7 seconds

viewers looked at the CTV native ad +132% longer if there was a video

viewers looked at the CTV native ad +46% longer if there was a QR code

of marketers say their company increased sales using CTV alongside other paid channels