[Cyprus] Exclusive CTV Advertising

Acrossmedia241 is the exclusive partner of LG Ad Solutions in Cyprus & Greece and the preferred partner in the rest of the Balkans.

The following advertising offering is based on CTV, one of the most premium & emerging ad channels available in the world (including Cyprus), today. The proposed ad formats, placements & audiences (targeting only IPs in Cyprus) are EXCLUSIVELY available to you through our partner’s AdTech platform/network (thus, they cannot be accessed through Google Ads or any Programmatic Exchange).

0
unique Smart TVs reached

LG NATIVE ADS

LG Native Ads run across the LG TVs (Home Screen Inventory) and are fixed until the screen is reloaded.

The viewers can also interact with them, as all types of Native Ads can be clicked to a specified destination (app, deeplink, web, overlay, video, or image). Furthermore, targeting capabilities include ACR, demographic, TV viewing behavior and app usage!

Exclusive Target Audiences
Demographics

Male Users

Female Users

Adults 18-35

Adults 35-55

Adults 55+

Millennials

Working Adults

Parents with Kids

Content

Heavy Streamers

Gaming Audience

Sports Fans

Family-genre Fans

Music Fans

Movie Fans

Action Fans

Reality TV Fans

Comedy Fans

Drama Fans

Sci-Fi Fans

Apps & Devices

Newly Activated Devices

Cord-Cutters

SVOD/AVOD Users

App* Installed

App* Used

App* Not-Installed

Lapsed App* Users

*Disney+, Apple TV+, Amazon Prime Video; a segment for each app

Exclusive Media Plans

Choose the one(s) that fits best to your needs & goals and feel free to contact us for any clarification.

Booking Type

Duration

Targeting

CPM

Impressions

Cost

Roadblock (100% SOV)

 1 day (min)

All TV viewers

15€

1.000.000

15,000€

Booking Type

Duration

Targeting

CPM

Impressions

Cost

Rotational (ads playing in rotation with other campaigns)


3 days (min)

All TV viewers

15€

1.000.000

15,000€

Booking Type

Duration

Targeting

CPM

Impressions

Cost

Rotational (ads playing in rotation with other campaigns)


5 days (min)

Specific Target Audiences

18€

1.000.000

18,000€

Needed Creative Materials
  • Home Launch Ad Unit: Image (300×250)
  • Halo Companion Ad Unit: Image (1840×230)
  • Wedge Ad Unit: Image (1440×1080)
  • Carousel & Companion Ad Unit: Image (1629×420) or Video (1629×420)*
  • Content Store Ad Unit: Image (970×250)
  • Secondary Home Screen Ad Unit: Image (300×250)
  • Hero Display Ad Unit: Image (1354×762) or Video (16:9)

*available only for Roadblock