Connected TV has recently become a real hot topic in the global digital advertising industry due to its remarkable ability to capture user engagement, and its increasing accessibility for advertisers. Moreover, CTV advertising is also on the rise, as the total revenue has projected to continue growing over the following five years, before reaching an estimated 32.6 billion dollars in 2026 (Statista, 2023).
Following the CTV global trend, Acrossmedia241 and LG Ad Solutions – after signing an exclusivity agreement – organize this webinar in order to introduce LG CTV Ads, a set of premium formats (supported by LG’s proprietary ACR data and exclusive targeting audiences) that have recently launched in Greece & Cyprus.
AGENDA – SPEAKERS
15:00 – 15:05
Greeting
Serge Matta
Serge Matta
President @ LG Ad Solutions
15:05 – 15:10
Introduction
Irini Sacha
Founder & CEO @ Acrossmedia241
15:10 – 15:25
LG Ads: Global Presence & Offering
Ed Wale
Ed Wale
VP, Europe @ LG Ad Solutions
15:25 – 15:40
LG Ads: Product Activation (Greece & Cyprus)
Georgia Koutroumanou
Georgia Koutroumanou
Strategies & Sales Director @ Acrossmedia241
15:40 – 15:45
Q&A