[WEBINAR] The Future of Travel & Tourism Advertising!

Harness the Power of CTV and DOOH

Are you a Travel/Tourism agency, brand, organization or stakeholder?
Join us for an insightful, free webinar exploring the transformative potential of Emerging Ad Channels in Greece, the Balkans, and beyond!

Tuesday, 12 December 2023, 15:00 – 16:00 EET >> The webinar has ended. You can watch it on-demand and get the presentations at the end of the page!

Emerging advertising channels, like Connected TV (CTV) and Digital Out-of-Home (DOOH), have become increasingly important for Tourism and Travel brands. CTV allows brands to reach a highly targeted audience through native ad placements & streaming services on Smart TVs and devices. With the ability to deliver personalized and interactive content, CTV advertising can create immersive experiences that resonate with potential travelers. Moreover, DOOH advertising enhances the physical and digital intersection, allowing tourism brands to engage with travelers in real-world locations. Whether it’s airports, train stations, or popular tourist spots, DOOH provides an opportunity for dynamic and contextually relevant content.

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more CTV spend by travel brands
0
of consumers notice OOH ads more during daily travel
AGENDA – SPEAKERS
15:00 – 15:05
Greeting/Introduction
Irini Sacha
Founder & CEO @ Acrossmedia241 
Chris Basios
15:05 – 15:10
Latest data/insights on Travel & Tourism
Chris Basios
Head of Marketing & Business Development @ Acrossmedia241
15:10 – 15:25
DOOH for Travel: Global Reach & Opportunities / Hivestack Offering
Will Brownsdon
Managing Director, EMEA @ Hivestack
15:24 – 15:40
CTV for Travel: Global Reach & Opportunities / LG Ads Offering
Ed Wale
VP, Europe @ LG Ad Solutions
15:40 – 15:45
Q&A
REGISTRATION
CTV Advertising

Learn how LG Ad Solutions can help your brand

Find More
DOOH Advertising

Learn how Hivestack can help your brand

Find More

The combination of CTV and DOOH creates a cohesive and multi-channel approach, ensuring that tourism and travel brands are present at various touchpoints in a traveler’s journey. The visual appeal of CTV and the real-world presence of DOOH work together to build brand awareness, inspire travel plans, and drive bookings. Additionally, data analytics associated with these channels provide valuable insights for refining targeting strategies and optimizing ad performance.

Embrace the digital revolution in tourism marketing. Stay ahead of the curve with CTV and DOOH – where personalization meets presence. Register now and be part of this game-changing discussion!