Gaming is one of the largest entertainment channels; its reach rivalled only by social media. Although it has grown exponentially since 2020, especially during the lockdowns, advertising spend across the medium is relatively rare. This is primarily due to a lack of awareness of the opportunities that are available to marketers and it means that in-game advertising represents a massive opportunity for advertisers & brands.
Thus, you are more than welcome to register to the webinar and learn more about the in-game advertising landscape (opportunities, formats, trends, platforms, etc) in Greece and globally. It is worth mentioning, that this is the first time that 4 of the biggest global vendors will participate in the same webinar.
AGENDA – SPEAKERS
11:00 – 11:05
Introduction
Irini Sacha
Irini Sacha
Founder & CEO @ Acrossmedia241
11:05 – 11:15
In-Game Advertising: What, Why, How
Georgia Koutroumanou
Georgia Koutroumanou
Strategies & Sales Director @ Acrossmedia241
11:15 – 11:25
In-Game Advertising Leaders: Bidstack
Matt Blackholler
Matt Blackholler
Director, Programmatic Partnerships EMEA @ Bidstack
11:25 – 11:35
In-Game Advertising Leaders: Admix
Tom Purcell
Tom Purcell
Programmatic Partnerships Manager @ Admix
11:35 – 11:45
In-Game Advertising Leaders: Adverty
Erdem Tuzun
Erdem Tuzun
Director of Programmatic Sales @ Adverty
11:45 – 11:55
In-Game Advertising Leaders: Anzu
Yaniv Rozencweig
Yaniv Rozencweig
VP Programmatic @ Anzu
