From Screens to Sales: E-Commerce Meets CTV

[WEBINAR]

Thursday, 26 June 2025, 15:30 – 16:30 EEST >> The webinar has ended. You can watch it on-demand at the end of the page!

As the lines between entertainment and commerce continue to blur, Connected TV (CTV) has emerged as a powerful force in the e-commerce media mix. No longer just a branding tool, CTV now plays a critical role in driving performance, awareness, and measurable results for online retailers and direct-to-consumer brands.

In this webinar, we’ll explore how integrating CTV and other emerging advertising channels into your marketing strategy can help amplify your message, reach high-intent audiences in premium environments, and create seamless shopping experiences.

Join us to discover how smart brands are leveraging CTV to stay ahead in a competitive digital landscape.

TV Ads Influence How Consumers Shop

According to ‘Shoppable TV Report’ (USA, 2025), among Connected TV viewers…

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are influenced by TV ads in their shopping decisions

+7% LG TV Owners

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often discover new brands & products through TV ads

+11% LG TV Owners

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have made a purchase after seeing a TV ad (last 3 months)

+28% LG TV Owners

AGENDA – SPEAKERS
15:30 – 15:35
Greeting/Introduction
Irini Sacha
Founder & CEO @ Acrossmedia241 
15:35 – 15:50
CTV-Driven Commerce: How Global Agencies Are Reinventing the Media Mix
Loretta Panou
Chief Strategy & Digital Officer @ Initiative Media
15:50 – 16:05
Local Impact, Big Screens: Helping SMB Retailers Win with CTV
Katerina Asimakopoulou
Programmatic Director @ Relevance
16:05 – 16:20
From Storefront to Stream: Why E-Commerce Brands Need CTV
Ioannis Kamilakis
Marketing Director @ Public Group
16:20 – 16:30
Q&A
REGISTRATION
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