Driving Brand Lift with CTV Ads: Elevate Awareness & Audience Attention!

[FREE WEBINAR]

Tuesday, 27 May 2025, 11:30 – 12:15 EEST >> The webinar has ended. You can watch it on-demand at the end of the page!

Join us for an exclusive webinar – with Valia Sakkou | Unilever (Digital Marketing & Media Strategy Lead 1U Europe (28 markets) & Media Lead Greece, Spain, Cyprus, Balkans, Baltics) and Giovanni Frasca | Kantar (Head of Commercial Excellence) – exploring how CTV is transforming the advertising landscape.

Discover how brands of all sizes are leveraging Connected TV (CTV) to enhance visibility, drive engagement, and achieve measurable impact. From precise targeting to immersive storytelling, learn why CTV is the smart choice for advertisers aiming to cut through the noise and connect with audiences where it matters most. Don’t miss this opportunity to stay ahead—register now and elevate your brand with CTV.

AGENDA – SPEAKERS
11:30 – 11:35
Greeting/Introduction
Irini Sacha
Founder & CEO @ Acrossmedia241 
11:35 – 11:50
Unilever’s CTV Journey: Driving Brand Impact Through Smart, Screen-First Strategy
Valia Sakkou
Head of Media-Digital-Ecommerce @ Unilever
11:50 – 12:05
CTV in Action: Global Brand Lift Insights from Kantar
Giovanni Frasca
Head of Commercial Excellence @ Kantar Greece
12:05 – 12:15
Q&A
REGISTRATION
1st CTV Brand Lift Survey in Greece

Explore how LG CTV ads uplifted Coca-Cola’s awareness, favorability, and engagement

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