Video ONE provides unified activation across every premium video environment, from publisher video players to YouTube itself, ensuring that brand ads reach the right audiences wherever they consume video content, ensuring maximum reach, viewability and attention.
Key Features
Video ONE covers all kinds of video placements – from InStream (pre-roll-mid-roll, post-roll) to OutStream (in-feed, in-article) – to boost awareness and engagement across devices (mobile, tablet, desktop) in Open Web or/and YouTube.
Integrating Google & Yahoo 1P data and 3P data from global data providers (LiveRamp, Nielsen, Lotame, etc.), Video ONE creates tailor-made audiences that cover any campaign objective, mixing intent-based, behavioral, demographic, geographic and contextual targeting with brand-safety and guaranteed viewability.
Video ONE combines both pre-bid & post-bid attention activation & measurement coming from renowned solutions (Sonar, Adelaide, Amiplified Intelligence, Lumen, DV), while monitoring & curating the best performing domains in real-time.
Leveraging Agentic AI, Video ONE continuously monitors, learns and provides autonomous budget redistribution, creative-level performance analysis and audience refinement based on the highest attention contexts & combinations.