Connect with viewers through high-impact VIDAA Smart TV advertising, featuring premium homescreen placements, video ads and exclusive brand takeovers. Powered by V Media’s global advertising ecosystem, VIDAA combines scale, first-party audience intelligence and premium advertising formats to bring brands closer to their audiences.
HomeOS (formerly VIDAA OS) is available in more than 180 countries and installed on over 55 million TVs. Key markets include Australia, Mexico, Argentina, and Sub Saharan Africa, with strong presence in the UK, Spain, Germany, Italy, France, Central and Eastern Europe, MENA, and several Asia Pacific regions.
VIDAA Inventory in Greece
Smart TVs
monthly impressions (homescreen)
monthly impressions (instream)
Premium Formats & Placements
Fullscreen (Image + Video)
The fullscreen placement (1920×1080) appears in 2 different viewing experiences:
- Turn On Ads: When opening the TV Channels app
- Instream Ads (pre-roll & mid-roll): When streaming content in V Channels
Prime (Image + Video)
The prime placement (aka hero banner – 1920×495) appears in 4 different places:
- Launcher (100% visible on the first screen the users sees after switching on the TV)
- App Store
- Search Page
- TV Browser
Flash (Image)
The flash placement (1776×144) appears in 4 different places:
- Launcher (visible on the first screen the users sees after switching on the TV)
- App Store
- Search Page
- TV Browser
Advanced Targeting
V leverages its first-party data from more than 55M connected devices, turning usage patterns into audience insights
Devicel Level
How the TV screen is set up and connected
- TV brand, model and screen size
- Standalone TV vs TV with connected devices
- HDMI usage (gaming consoles, set-top boxes, etc.)
- TV language setting
Household Level
How the TV is shared in the home
- Multiple viewing profiles
- Viewing patterns by time of day
- Content-based viewing clusters
- Repeated usage on the same screen
- Country / regional location
Usage Level
How content is actually consumed on TV
- Streaming apps vs HDMI viewing
- SVOD vs free and ad-supported viewing habits
- Linear viewing vs on-demand
- App usage vs broadcast-like behavior