Leveraging the latest Yahoo partnership with Spotify and our exclusive access on Yahoo DSP, we can now target over 433 million monthly active Spotify ad-supported users via audio, video, and display ads! Moreover, this partnership brings Yahoo ConnectID to Spotify, enabling persistent, privacy-safe identity resolution for more precise targeting and measurement.
GR Supply
audio bid requests / week
display bid requests / week
video bid requests / week
Audio Ads
Audio ads surface between songs and during podcast episodes when your audience is focused on what they’re hearing.
Enhance your message with a companion image and link—or a clickable CTA card—so that listeners can tap to visit you online, whether they’re in a music or podcast listening session.
Audio + Companion Banner
Display Ads
There are two places display ads can appear:
the Spotify Player, where ads are served two seconds after the listener enters the Now Playing View (NPV), when they are streaming music content and the app is in view. The creative will appear in a 1×1 container where the album art was previously. The ad will persist until the listener dismisses the ad, leaves the NPV, skips to another song, or exits the app.
the Browse (or Search) screen, where listeners are actively exploring content.
Video Ads
In-Feed: Opt-In Video ads are optimised to reach listeners who are likely to view your video and be receptive to your brand message. Delivered on the Now Playing View (NPV) when the app is in view, Opt-In Video showcases your brand alongside the music that listeners have chosen to stream.
In-Stream: Video Takeover ads are delivered when the screen is in view and the user is actively browsing to discover new music, reading lyrics, watching podcasts, and more. The ads include a companion banner, or CTA card, with a customisable call-to-action to help drive engagement.