Netflix CTV ads give brands direct access to one of the world’s most premium & engaged streaming audience
By placing full-screen video ads within Netflix’s ad-supported environment, advertisers align their message with high-quality, brand-safe content viewers actively choose to watch on connected TVs. Combined with advanced targeting, high completion rates, and measurable outcomes, Netflix Connected TV advertising helps brands maximize attention, elevate brand perception, and drive meaningful impact at scale.
Global Reach
As of early 2026, Netflix serves ads on its “Standard with Ads” tier in the following 12 countries…
America
- Brazil
- Canada
- Mexico
- USA
Asia
- Japan
- South Korea
Europe
- France
- Germany
- Italy
- Spain
- UK
Oceania
- Australia
Monthly Active Users
Monthly Active Users (EU5)
Ad Formats
Netflix in-stream video ads play before (pre-roll) or during (mid-roll) Netflix content.
- Pre-roll: Ads that play before the content starts (:10s, :15s, :20s, :30s)
- Mid-roll: Ads that play during breaks while the content is being streamed. (:10s, :15s, :20s, :30s, :40s :45s, :60s, :75s)
Pre-roll video ad demo >>
Advanced Targeting
Advertisers can mix and match a wide variety of different targeting options, based on the following key categories…
Targeting: Content-Based
Align your brand with the world’s most talked-about series and films to connect with what matters most to your audience.
Contextual targeting lets you reach Netflix members across 20 genres:
- Primary Genre: Action, Drama, Sci-Fi & Fantasy, Unscripted, Thriller & Horror, Comedy, Romance
- Secondary Genre: Family Times, Food, Gaming, Home Improvement, Holidays, Music, Sports, Travel, Wellness
Appear alongside Netflix’s biggest hits, placing ads where audiences are most engaged.
Handpick the titles, ensuring campaigns are brand-safe, highly targeted, and aligned with your strategic goals.
Targeting: Audience & Viewing Experience
Reach your audience by who they are and what they watch on Netflix.
Netflix’s proprietary first party audiences divided up into viewing behaviors and interests:
- Viewing Moods: Consumption moods and intentions using Netflix’s proprietary data.
- Interests: 100+ interests segments in 17 categories, leveraging Netflix’s deep understanding of viewer preferences.
Target audiences based on the language they watch content in, or the language selected at the profile level.
- Device: Reach audiences based on the device they’re watching on: CTV, Desktop, or Mobile (including Tablet).
- Daypart: Choose the time of day or day of the week your ads appear, from morning to overnight.
Targeting: Demo, Location & Brand Safety
Reach the right ages, locations, and demos while protecting your brand.
- Age: Various brackets ranging from 18-65+
- Gender: Male, Female
- Geo: Target by Region, State, City, or Zip/Postal Code
Exclude shows and movies that include sensitive themes, ensuring ads don’t appear alongside content that doesn’t align with your brand.
Exclude 1-20 specific titles for shows you do not want ads to run in. When selecting Series, excluding the title will exclude all seasons of that series.
Incremental Reach
Leveraging Netflix Ads, brands can reach the unreachable and achieve signigicant incremental reach! According to recent data (Barb UK, 2025), the % of Netflix Ads members who do not watch commercial linear TV in a typical week…
All Netflix Ads Users
37% -- Netflix exclusive audience
16-34 Netflix Ads Users
54% -- Netflix exclusive audience