Native ONE

Going beyond walled gardens and single marketplaces, Native ONE curates & runs content-style ads that align with editorial design across top-tier websites & apps (news, entertainment, sports, etc.), available via the most prestigious global exchanges & networks, including Yahoo & Google ecosystems!

Key Features

Native ONE covers all kinds of native placements (in-feed, in-article, content recommendation), as well as different ad formats (static, video, carousel) to boost awareness and engagement across devices (mobile, tablet, destop)

Native ONE combines proprietary 1P data (including demo, intent signals, subscriptions and even real purchases) from Yahoo & Google to create custom audiences – per each brand & even business vertical – that are most likely to engage.

Native ONE enables pre-bid attention targeting (based on Adelaide’s Attention Units) ensuring that ads will only be displayed at high-attention native inventory & placements.

Native ONE relies on Agentic AI to analyze audience engagement and dynamically optimize ad creative (including headlines, visuals, and descriptions) to increase performance, while predicting, identifying, and targeting high-intent audiences for each campaign & objective.

Key Formats

In-Mail (Yahoo)
InStream (Yahoo)
Vertical Static (Yahoo)
Vertical Video (Yahoo)