Region of Attica: Winter 2024 Campaign [Showcase]

During the winter of 2024 (Dec – Jan), Region of Attica promoted the ‘Greater Athens’ region as a last-minute vacation and travel destination in 3 countries: UK, Germany, Sweden. The campaign relied on 3 premium and impactful ad formats/placements – DOOH (Digital Out Of Home), CTV (Connected TV), Brand Stories – to boost awareness among highly targeted audiences and places.

Acrossmedia241 leveraged its partnership with Hivestack to maximize the campaign’s effectiveness by working with the most prestigious media owners (including JCDecaux, Clear Channel, Ocean Outdoor, Goldbach, and more), while utilizing premium images (3) & videos (1) to target numerous premium travel-related venues (including airports, subways, train stations, and more).

Acrossmedia241 leveraged its partnership with LG Ad Solutions to maximize the campaign’s effectiveness by reaching hundreds of thousands of LG Smart TVs and households through native, end-to-end interactive images (1) and videos (1), while targeting travel-related TV audiences.

Acrossmedia241 leveraged Brand Stories (a rich-media, cross-device ad format) to maximize the campaign’s effectiveness by reaching hundreds of thousands of travel-related online users through highly-engaging images (2) with a ‘slide-to-reveal’ interactive feature.