Yahoo Stage: Unilever invests in premium advertising!

Leveraging premium ad formats through highly targeted campaigns that are being served in a 100% brand-safe inventory, is now more necessary than ever.

Thus, Unilever and Initiative Media chose Yahoo Stage for Tresemme’s latest digital campaign, which was implemented by Acrossmedia241 (exclusive partner of Verizon Media in Greece & Cyprus).

Yahoo Stage is an innovative, fullscreen & interactive ad format that lets users view the ad through a 100% end-to-end branded context in Yahoo.gr (+3.5 UUs/month).

Format Highlight: when the user clicks on the special button that drops down Yahoo’s newsfeed, the video ad automatically launches and calls the viewer to discover her Signature Look.