Built for publishers of all shapes, sizes, and monetization models. SSP is a full inventory management platform for all cross-device digital traffic, from traditional desktop and mobile web, in-app, as well as emerging channels such as digital out of home.
SSP supports display, native, and limited video formats – with ongoing support for the innovative ad formats Yahoo makes available for our O&O such as Native Carousel and Moments.
More than just a single platform for publishers, SSP is also a single access point for all Yahoo’s integrated demand partners, limiting the need for publishers to work with individual point solutions for device or format-specific demand.
Current formats for 3P publishers include: Banners, Rectangles, Video & Static Interstitials, Rewarded Video, and Native.