Yahoo QR Codes: Involve Consumers, Scale Engagement!

With 1B users accessing QR codes by 2022 (Jupiter Research) and 45% of US shoppers having used a marketing-related QR code as of June 2021 (Statista), QR codes have had a resurgence since the pandemic.

Although the format is not new, creativity & innovation have helped QR Codes to maximize their potential and effectiveness, providing truly unique omnichannel experiences through integrated (online & offline) campaigns.

Yahoo QR Companion Units are such an example. Leveraging award-winning Yahoo DSP’s smart rules & targeting criteria along with premium features (AR, 3D, Gamification, 360, Countdown, Quiz, and more), advertisers can now offer users interactive, personalized experiences that go beyond conventional website pages.