YAHOO DSP: YOUR ONE-STOP-SHOP FOR DOOH ADVERTISING
As 93% of advertisers want a single platform to plan their advertising1 and 54% of marketers find DOOH buying difficult1, a unique DSP solution to automate planning and buying seems the ideal solution to make the process easier and quicker.
Yahoo has answered the call from advertisers via Yahoo DSP, delivering a one-stop-shop for full-funnel, omnichannel management that combines our exclusive data, comprehensive supply, and expert service to drive DOOH campaign performance.
screens reached globally (accessing all major OOH Exchanges/SSPs & media owners)
opted-in users (Yahoo, Verizon) providing EXCLUSIVE data for precise (re)targeting
venue types (including airports, metro, train, bus stations, shopping malls, sports arenas, etc)
PLAN: EXCLUSIVE DOOH PLANNER
Understand the scale of your DOOH opportunities with an interactive visual map of placements across SSPs, screen owners, venue types, and more.

REACH & TARGET: DOOH AUDIENCES
The future of DOOH advertising is audience-driven. Leverage Yahoo data, your first-party, and/or third-party data to meet consumers with relevancy in real-world moments where decisions are made and actions are taken.
Custom Audience Indexing
Onboard 1st- and 3rd-party data to extend the reach of your customers on DOOH.
REACH & TARGET: EXCLUSIVE DATA
Leverage the power of proprietary Yahoo data to target screens that will most likely be viewed by your desired audiences.

BUY: UNMATCHED INVENTORY
Yahoo DSP is currently integrated with the biggest global DOOH Exchanges/SSPs (including VIOOH, Broadsign, Vistar Media, Hivestack, and more). These integrations give us premium access to programmatic DOOH inventory in the US and +50 countries worldwide, while offering ALL TYPES of Programmatic buying (Open Exchange, Programmatic Guaranteed, 1:1 Deals, Packaged Deals).







