This summer, the well-known personal care brand focuses on innovative advertising technologies to communicate – in the best possible way – the daily need for skin hydration and protection, after sun exposure.
Thus, Bayer (for Bepanthol Cream) in collaboration with Mediacom, leverage two of the most sophisticated ad features provided by the Yahoo DSP platform: Using DCO (Dynamic Creative Optimization), the online users in Greece are exposed to different ad creatives & messages, depending on their current locations and the respective real-time weather conditions (Weather Targeting).
The media-first display campaign is implemented by Acrossmedia241, the exclusive Yahoo partner in Greece and Cyprus.