The biggest shopping day of the year is on the way and Yahoo is here to help advertisers and brands stand out from the crowd and boost their branding & performance through 3 simple steps:
- IMPRESS: Upload your own product feed to enable Dynamic Product Ads or use our exclusive Premium Formats (Brand Stories with Shoppable Elements, Countdown Ads, Mobile Moments, etc) or/and IAB standard Display/video banners
- TARGET: Leverage Yahoo’s exclusive In-Market audiences based on recent purchases & intent to buy and reach potential customers in any business (e.g. Retail, Consumer Electronics, etc)
- PROFIT: Run your ad campaigns through Yahoo DSP (voted ‘Best Global DSP’) and maximize your online sales & revenue by applying machine learning optimization and forecasting.