Verizon Media, a pioneer in security and transparency, remains at the top of international ad ratings, as its proprietary platforms and technologies follow and integrate all the latest global standards.
Especially regarding the Greek market, Acrossmedia241 – the exclusive partner of Verizon Media in Greece & Cyprus – achieved an impressive 85% in audience accuracy (according to official Nielsen DAR metrics) on last year’s online campaigns that where run through the Native & Programmatic platforms of Verizon Media, over exceeding the relevant market average.
Nielsen DAR (Digital Ad Ratings) is one of the leading solutions for evaluating the reliability and the quality of the targeted online audiences used by the largest Performance and Programmatic platforms, all over the world.