Verizon Media SSP

Verizon Media SSP: Built for publishers by a publisher

Are you a publisher? Do you want to maximize your ad revenue? Time to join & leverage the power of the best Supply Side Platform in the world.
Verizon Media owns +50 digital properties (Yahoo, AOL, TechCrunch, and more), giving our team the perfect testing ground for innovation and deep insights.
Verizon Media’s Ad Platform is the only one to provide the global ad market with a 360 solution, as it consists of a DSPnative marketplace, omnichannel SSP and exchange (includes mobile web, app, desktop) video SSP and exchange (inclusive of CTV), and video syndication.
+70K
Publishers & Apps
on board
+1.2B
User Interactions
every day
+90B
Ad Requests
every day

Why Verizon Media SSP

  • Omnichannel inventory
  • Premium & exclusive demand
  • Trusted performance
  • Native & emerging channels
A robust inventory management platform and exchange, built mobile-first to maximize the value of your inventory and users across all devices and formats, in-app, mobile web and desktop.
Verizon Media SSP supports all transaction models, including robust deal management. In addition, the platform supports header bidding in whatever capacity makes sense for your business, including, server-side, client-side, full mediation, or demand integration with partner solutions.
Best in class demand based on:
- Unique native demand (through the Verizon Ads SDK)
- 100+ buyer integrations
- An internal media sales team (4000+ people) with direct advertiser relationships targeting premium supply, including as part of packages with Verizon Media O&O
- Verizon Media DSP is specifically targeting direct publisher relationships on SSP driving even closer relationships with your current and potential buyers
With a first-price auction default, Verizon Media SSP drives higher CPMs than legacy platforms and offers 100% transparency to buyers, providing them: 
- One of the most trusted SDKs in the industry.
- Proprietary fraud detection and brand safety technology built into Verizon Media exchanges, in addition to integrations with industry-standard third parties
- Proprietary technology built for data privacy, both to honor consumer data privacy requests, and also to optimize revenue where Verizon Media is able to use user data
Verizon Media SSP now supports native placements with the same onboarding process and monetization capabilities as any other format on SSP, while DOOH (Digital Out Of Home) with impression multiplier support is also available on the platform. In addition, Dynamic ad placements populate with whatever format (banner/video) will drive the highest CPMs.
Leverage every new format and inventory opportunity in the unified platform, inclusive of innovative native formats, DOOH, and dynamic ad placements. Finally, video units can display with relevant content, curated from our video syndication’s library of contextually relevant or manually curated playlists.

Omnichannel Inventory

Built for publishers of all shapes, sizes, and monetization models. SSP is a full inventory management platform for all cross-device digital traffic, from traditional desktop and mobile web, in-app, as well as emerging channels such as digital out of home.

SSP supports display, native, and limited video formats - with ongoing support for the innovative ad formats Verizon Media makes available for our O&O such as Native Carousel and Moments.

More than just a single platform for publishers, SSP is also a single access point for all Verizon Media’s integrated demand partners, limiting the need for publishers to work with individual point solutions for device or format-specific demand.

Current formats for 3P publishers include: Banners, Rectangles, Video & Static Interstitials, Rewarded Video, and Native

Your Business, Your Way

Deal management and merchandising
Robust deal management with controls for pricing, prioritization, across private, “first look” and discounted deals.

Deals can compete in the unified auction layer.
Unified auction
A single, unified auction connects all demand types, including our unique native demand, with all supply points and across flexible ad formats.

Or leverage our flexible integrations with other industry standard partners. 
Rules based inventory management
Get up and running with demand partners in a scalable copy-paste way.

Apply rules to different levels of supply, such as exclusivity for some properties (sites/placements level) and open auction for others.

Auction mechanics
Our exchange operates a first price default, in client side and server side integrations.

SSP does offer configuration flexibility for DSP integrations where bidders want to operate as second price.

Flexible Integrations

Beyond the Verizon Ads SDK, Verizon Media SSP offers a number of integrations with both server side and client side partners. From Google Ad Manager’s EBDA to Prebid to Mopub, we can easily bring our demand into the integration of your choice.
Our adapters for these partners are seamless, so any updates needed on the partner’s side, be that a new SDK deployment or update to privacy requirements, we’ll take care of it to ensure seamless monetization.
Best yet, the proprietary demand we bring through our DSP and native marketplace is baked into our bidder and SDK, so you can take full advantage of Verizon Media’s unique demand no matter what type of integration. 

Header bidding integrations for web

Parallel auction support for app developers

Premium & Exclusive Demand

Having both sides of the stack means we understand the demand opportunity and how to optimize for our publishers. We know what type of inventory our buyers want, what advertisers perform well across verticals, and how to package supply for maximum CPMs and buyer ROI.
Combined with machine learning algorithms, world-class targeting thanks to our proprietary data, and dedicated optimization teams, we ensure optimal campaign performance for our advertiser and publisher partners. The numbers speak for themselves; big brands such as Coca Cola, Walmart, ESPN, General Mills, Disney, eBay, Kohls, and BMW have a seat on our DSP targeting supply directly on SSP. 

Driving app revenue with Verizon Ads SDK

Our modular SDK makes it simple for app developers to incorporate new, engaging ad experiences with minimal effort, while optimizing for the smallest SDK footprint.

IAB open measurement

Integrated with the IAB Open Measurement SDK, to allow for seamless viewability measurement by the industry’s leading third-party providers. 

Powerful app monetization

The SDK is certified with leading third-party monetization partners like MoPub, AdMob, and Google, and supports unified auction solutions like MoPub Advanced bidding and Google’s Open Bidding.
70
third-party DSP
integrations
+200
advertisers & agencies
use VM DSP
+30B
impressions
transacted/month

Trusted Performance

Verizon Media offers the most comprehensive solutions for combating fraud from pre-bid to post-serve and beyond. We do so by applying human review safeguards, combining market-leading proprietary and 3rd party technologies. We help publishers better sell their inventory by ensuring buyers have complete confidence by offering them a fraud guarantee.

Verizon Media has a proprietary solution that scans for malware. We also have an internal network quality team that classifies and bans malicious creatives. We partner with The Media Trust to help identify issues, but we also accept certain flags from other trusted vendors if they are sent to us reporting malware.

And we also have TalonPro, our proprietary traffic protection solution, and integrations with third-parties like White Ops, Moat, and more to help filter out invalid traffic and measure viewability, to ensure we’re passing the safest inventory possible to our buyers.

Brand safety & viewability are standards

Creative tester
Automated and manual review process for creative delivery
Whitelist/Blocklist
Total control over who, what can serve. At advertiser, domain, creative ID level
Proprietary technology
Exclusive traffic protection solution blocks fraud both pre-bid & post-serve
3rd party partnerships
Integrate your preferred anti-fraud vendor to choose the solution that meets your needs

12 third-party integrations

Native & Emerging Channels

Native has always been a core part of our O&O business on our native marketplace, with over 1.6B native ad impressions each day. This marks our launch of native on SSP, bring the technology and unique demand that powers our brands to our 3P publisher clients.
Media Budgets continue to shift to native, and this is a great opportunity for additional ad placements and incremental revenue for many of our existing publishers on both SSP and those migrating from Display MP. Verizon Media already has over 1000 native publisher partners for monetization.  

Why Verizon Media Native

Better monetization and performance
Tap into the world’s largest non-social native marketplace with Verizon Media unique proprietary native demand, as well as leading third party DSPs.
We’re a publisher too
Verizon Media properties exclusively use our native platform. Leverage our O&O advanced formats and best practices through consultative partnership.
Flexible strategy
From integration options, to unit layouts to our ad decisioning engine, our platform offers the controls and flexibility to take your native strategy to the next level.
Brand safe and non intrusive
Our demand relationships are with premium advertisers; we would never serve ads or content to your site we wouldn’t want on our O&O.

Global Partners

News

Shopping

Entertainment

SPORTS

TECH