Verizon Media is the grand sponsor of the virtual ‘Brand Safety Conference 2021‘ organized by Boussias Communications.
Among the topics to be discussed are the following:
Brand safety vs brand suitability
Content as a value multiplier
The role of Agencies & Publishers towards brand safety
Context parameters (time, device, user journey)
Transparency, verification & optimization
Metrics & KPIs
Safety 360 (consent, sentiment, fraud, fake news)
Tools & best practices
The future: apps & connected TV
Furthermore, we are very pleased to announce that among the speakers will be both Mick Loizou (Senior Director, International Sales Solutions @ Verizon Media) and Irini Sacha (Founder & CEO @ Acrossmedia241).
Want to learn more on how Verizon Media approaches Brand Safety through its O&O platforms and websites?