Verizon Media sponsors ‘Brand Safety Conference 2021’

Verizon Media is the grand sponsor of the virtual ‘Brand Safety Conference 2021‘ organized by Boussias Communications. 

 

Among the topics to be discussed are the following:

Brand safety vs brand suitability

Content as a value multiplier

The role of Agencies & Publishers towards brand safety

Context parameters (time, device, user journey)

Transparency, verification & optimization

Metrics & KPIs

Safety 360 (consent, sentiment, fraud, fake news)

Tools & best practices

The future: apps & connected TV

 

Furthermore, we are very pleased to announce that among the speakers will be both Mick Loizou (Senior Director, International Sales Solutions @ Verizon Media) and Irini Sacha (Founder & CEO @ Acrossmedia241).


Want to learn more on how Verizon Media approaches Brand Safety through its O&O platforms and websites?