Yahoo has recently turned 25 years old and Verizon Media, as the parent company, has every reason to celebrate! Leveraging Yahoo and dozens of other proprietary media & tech brands, as well as exclusive partnerships with Microsoft, Apple and Samsung, Verizon Media is today the # 1 digital global publisher & data owner, enabling agencies & brands to implement effective on-line campaigns (native, display, video & programmatic), using VM proprietary technologies & platforms.
Following a global strategy of development and investment in new digital media & technologies (5G, Artificial Intelligence, Extended Reality etc.), Verizon Media has become a Digital Advertising leader in Greece as well, offering advertisers exclusive premium ad formats, custom audiences, placements & features (e.g. weather targeting) and access to virtually all of the Greek on-line population, with a reach rate exceeding 90%.