Following the recent launch of “Ελληνικές Στιγμές. Ελληνικό Ηλεκτρονικό Εμπόριο”, a CSR campaign initiated by GR.EC.A. (Greek ECommerce Association), Verizon Media along with Acrossmedia241 (exclusive partner of Verizon Media in Greece & Cyprus) and GR.EC.A. have created and implemented a dedicated media plan in order to maximize the online reach of the campaign.
The campaign aims to highlight the staff of the Greek Online Stores who have been continuously working during the COVID-19 period, while the plan-based online promotion of the 3 relevant video ads is taking place through Verizon Media DSP awarded platform, reaching all popular Greek websites and applications.