Verizon Media Research Department has leveraged a wide range of 1P data, digital platforms & 3P partners to provide exclusive travel insights that Greek tourism organizations & stakeholders can rely on to better plan & optimize their ad campaigns.
Travel Insights in COVID-19 Era
Top10 countries that have traveled to Balkans/Greece/Turkey in the last year
Country | % of Online Population |
---|---|
Poland | 14% |
Russia | 14% |
Sweden | 14% |
Switzerland | 12% |
Netherlands | 10% |
UK | 9% |
Austria | 7% |
China | 5% |
Germany | 5% |
Spain | 4% |
(Source: Statista Global Consumer Survey H2 2020)
Top10 countries that have traveled overseas in the last year
Country | % of Online Population |
---|---|
Austria | 95% |
S. Korea | 93% |
Finland | 89% |
Switzerland | 89% |
Italy | 88% |
Germany | 88% |
China | 85% |
Spain | 81% |
Netherlands | 76% |
India | 73% |
(Source: Statista Global Consumer Survey H2 2020)
Top10 countries that made a flight booking to Greece in the last 6 months
Country | % Share of Bookings |
---|---|
UK | 48% |
USA | 12% |
GR/Domestic | 11% |
Romania | 6% |
Cyprus | 6% |
Germany | 4% |
Belgium | 2% |
UAE | 1% |
Egypt | 1% |
Australia | 1% |
(Source: Verizon Media Internal Data, Oct '20-Mar '21)
GR Destination Research by Market

Source: Verizon Media Search (Feb - Mar 2021)
Based on searches or pages visited containing the word 'Greece'
Based on searches or pages visited containing the word 'Greece'
Highlights
USA
US research is heavily concentrated on Athens & Ancient Greece, indicating a more cultural approach is needed
UK
UK has the broadest & most balanced range of islands, with disparate audiences all gravitating to Greece this year following the most stringent lockdown in the world. Corfu leads.
Germany
DE research is hugely focused on Samos.
UK | Travel Insights
Some early indications of an immediate bounce in travel bookings following the UK's lockdown exit plan announced in March ‘21.
The top-flight destinations are Alicante, Malaga, Tenerife, and Greece but the majority of hotel bookings remain domestic/staycation.
The quickest recovery by age was 35-44 for hotels and, interestingly, 65+ for flights.
The top-flight destinations are Alicante, Malaga, Tenerife, and Greece but the majority of hotel bookings remain domestic/staycation.
The quickest recovery by age was 35-44 for hotels and, interestingly, 65+ for flights.

Source: Verizon Media Internal Data

Source: Verizon Media Internal Data