Travel Insights in COVID-19 Era

Verizon Media Research Department has leveraged a wide range of 1P data, digital platforms & 3P partners to provide exclusive travel insights that Greek tourism organizations & stakeholders can rely on to better plan & optimize their ad campaigns. 

Top10 countries that have traveled to Balkans/Greece/Turkey in the last year

Country % of Online Population
Poland 14%
Russia 14%
Sweden 14%
Switzerland 12%
Netherlands 10%
UK 9%
Austria 7%
China 5%
Germany 5%
Spain 4%
(Source: Statista Global Consumer Survey H2 2020)

Top10 countries that have traveled overseas in the last year

Country % of Online Population
Austria 95%
S. Korea 93%
Finland 89%
Switzerland 89%
Italy 88%
Germany 88%
China 85%
Spain 81%
Netherlands 76%
India 73%
(Source: Statista Global Consumer Survey H2 2020)

Top10 countries that made a flight booking to Greece in the last 6 months

Country % Share of Bookings
UK 48%
USA 12%
GR/Domestic 11%
Romania 6%
Cyprus 6%
Germany 4%
Belgium 2%
UAE 1%
Egypt 1%
Australia 1%
(Source: Verizon Media Internal Data, Oct '20-Mar '21)

GR Destination Research by Market

Source: Verizon Media Search (Feb - Mar 2021)
Based on searches or pages visited containing the word 'Greece'   

Highlights

USA
US research is heavily concentrated on Athens & Ancient Greece, indicating a more cultural approach is needed
UK
UK has the broadest & most balanced range of islands, with disparate audiences all gravitating to Greece this year following the most stringent lockdown in the world. Corfu leads.
Germany
DE research is hugely focused on Samos.

UK | Travel Insights

Some early indications of an immediate bounce in travel bookings following the UK's lockdown exit plan announced in March ‘21.

The top-flight destinations are Alicante, Malaga, Tenerife, and Greece but the majority of hotel bookings remain domestic/staycation.

The quickest recovery by age was 35-44 for hotels and, interestingly, 65+ for flights.
Source: Verizon Media Internal Data
Source: Verizon Media Internal Data

Emerging Countries | Travel Insights

Russia

China

India