During the summer of 2021, Yahoo run an innovative international campaign on behalf of GNTO. Leveraging numerous custom target audiences (based on Yahoo exclusive 1P Data as well as global travel 3P Data), Yahoo’s award-winning Programmatic Ad Platform (Yahoo DSP) and a number of impressive ad formats (including Augmented Reality ads and Brand Stories), more than 50 million users were reached in 10 different countries, uplifting engagement and exceeding all KPIs & original goals.
