Native Ads
Grab viewers’ attention from the moment they turn on their Samsung TV and drive engagement with impactful ad formats seamlessly integrated throughout the Samsung TV native UI.
Available Formats (CEE)
1st Screen Ads/Plus
Position your brand in the most visited space on Samsung TVs. 1st Screen Ads (2016-2021 TV devices) offer high visibility for your brand by engaging viewers as they navigate to live TV, streaming apps and gaming.
Available to endemic advertisers, 1st Screen Plus (2018-2021 TV devices) offers even more real estate on the Samsung TV Smart Hub. With capabilities to run auto-lay video or eye-catching imagery, 1st Plus showcase your high-impact creative as soon as your customers turn on their TV.
1st Screen (Immersive) Masthead
1st Screen Masthead is a high-impact opportunity for M&E advertisers to reach content seekers as soon as the TV is turned on, offering a wide canvas to display creative messaging. Samsung’s 2022/2023 Smart TV home screen has been re-engineered to enhance the impact of advertising through its persistent position in the most visible and frequented part of the TV experience.
Further enhanced for 2024 TVs is the new Immersive Masthead which provides advertisers an ever more visually captivating way to showcase content. This new ad experience features a full screen video carousel, offering unparalleled engagement and effortless entertainment discovery.
User Flow: 1st Screen Ads/Plus
As soon as the TV is turned on, the Launcher Tile (2016-2021 TV devices) and 1st Screen Plus expanded preview (2018-2021 TV devices) are visible (video ads will automatically begin playing). Users can scroll up or to the left to interact with either of the ads.
If a user interacts with (hovers over) the Launcher Tile, the 1st Screen Ad expanded preview (Extra Wide placement) will appear with custom CTAs.
Any 1st Screen Plus or 1st Screen Ad placement can link (upon click) to a full screen video, app, website, microsite or STVP channel.
User Flow: 1st Screen Immersive Masthead
When the TV is turned on, the remote’s focus is on content navigation and the Immersive Masthead is visible at the top of the screen.
When the user scrolls up to interact with the ad, the masthead will expand to a full screen static image momentarily.
If there is no video, the screen will remain on this full screen static image until the user scrolls down or back to return the home screen.
After the full screen static image is displayed momentarily (1-2″), a full screen video (up to 60″) will auto play with sound.
- Note A: Once the video ends, the screen returns to the full screen static image. The screen will remain on the full screen static image until the user scrolls down or back to return to the home screen.
- Note B: Whilst the full screen static or video is shown, the remote’s focus is on the CTA button for users to click through directly to App, YouTube, STVP, CTV Microsite or compatible Website.
- Note C: Users can return to the home screen at any time during the full screen experience by clicking down or back.
Available Inventory (CEE)
Poland
1st Screen Ads (2016-2021 TVs)
devices
Immersive Masthead (2022+ TVs)
devices
Romania
1st Screen Ads (2016-2021 TVs)
devices
Immersive Masthead (2022+ TVs)
devices
Hungary
1st Screen Ads (2016-2021 TVs)
devices
Immersive Masthead (2022+ TVs)
devices
