Samsung CTV Native Ads: FAQ

CAMPAIGN POLICIES

  • What business verticals are accepted?

    As a rule of thumb, endemic clients (those who are native to the TV environment) and luxury advertisers can run on all formats, but all other non-endemic partners are only permitted to run on the 1st Screen (2016-2021 TVs).

    Based on the above, ads related to the following verticals are ALLOWED:

    Endemic

    • Content Partners (16-24 TVs)
    • Home Entertainment (16-24 TVs)
    • Broadcasters (16-24 TVs)
    • Gaming (16-24 TVs)
    • Sports Championships (Linear & App) (16-24 TVs)
    • Linear Content Sponsorships (16-24 TVs)
    • Theatrical / Studio (16-24 TVs)
    • Telco / Broadband (16-24 TVs)
    • Luxury (16-24 TVs with creative review)

    Non-Endemic:

    • Travel / Hospitality  (16-21 TVs only with creative review)
    • Retail (16-21 TVs only with creative review)
    • Food Deliver Services (16-21 TVs only with creative review)
    • Beauty Companies (16-21 TVs only with creative review)
    • Auto (16-21 TVs only with creative review)

    Note: For non-endemic brands, creatives need to be brand-led and include no pricing / offer messaging within static assets.

    Note: Luxury advertisers are permitted to run on both the 1st Screen and Masthead / Immersive Masthead formats, as long as there is background imagery and no offer messaging within the banners. Immersive Masthead creatives will be subject to creative review.

    Thus, ads related to other verticals (including the following) are PROHIBITED:

    • Energy
    • Pharmaceutical
    • QSR
    • CPG
    • Financial Services

  • How many advertisers and brands can be promoted within the same campaign?

    1 advertiser and 2 brands max (from the same advertiser).

  • How many sets of creatives can be used within the same campaign?

    1 set of creatives per brand.

  • Are ads promoting non Samsung brands in 'Mobile' or/and 'Home Appliances' sector allowed?

    No! Any ad promoting Samsung competitors’ products or/and services is prohibited.

  • Are there any limitations regarding the delivery period of each campaign?

    Yes! The max duration for 1 brand campaign is 1 month. If the campaign promotes 2 brands, the campaign has to run/end within the same quarter (max 120 days).

INVENTORY

  • What are the latest CTV device sizes per country?

    The most recent device sizes (total number of Connected TVs) per key format are depicted in the following table:

    Country 1st Screen (2016-2021 TVs) Masthead/Immersive Masthead (2022+ TVs)
    USA 51M 4.4M
    Canada 4.6M 369K
    UK 8M 2.26M
    Germany 9M 2.5M
    France 4.5M 1.5M
    Spain 5.54M 1.5M
    Italy 6.6M 1.3M
    Czechia 1M 292K
    Hungary 1.1M 236K
    Poland 2.81M 914K
    Romania 2.2M 583K

  • What are the latest max daily avails for CEE?

    The most recent daily avails (total number of impressions) for CEE are depicted in the following table:

    Country 1st Screen (2016-2021) 1st Screen Immersive Masthead (2022+)
    Poland 2.27M / day 617K / day
    Czechia 800K / day 195K / day
    Hungary 880K / day 149K / day
    Romania 1.68M / day 358K / day
BENCHMARKS

  • What are the latest CTR benchmarks?

    The most recent CTR benchmarks are depicted in the following table:

    Country Format Content Provider (Endemic) Home Entertainment (Endemic) Non-Endemic
    Czechia 1st Screen (2016-2021) - 0.33% - 0.38% 0.08%-0.13%
    (Immersive) Masthead (2022+) - 0.27% - 0.32% 0.19% - 0.24%
    Hungary 1st Screen (2016-2021) 0.18% - 0.23% - -
    (Immersive) Masthead (2022+) 0.22% - 0.27% - 0.30% - 0.35%
    Poland 1st Screen (2016-2021) 0.22% – 0.27% 0.5% - 0.55% -
    (Immersive) Masthead (2022+) 0.27% - 0.32% 0.22% - 0.27% -
    Romania 1st Screen (2016-2021) 0.24% - 0.29% 0.50% - 0.55% 0.50% - 0.55%
    (Immersive) Masthead (2022+) 0.50% - 0.55% 0.58% - 0.63% -

  • What are the latest VCR benchmarks?

    The most recent VCR benchmarks are depicted in the following table:

    Video Duration VCR (All Verticals)
    10 seconds 40% - 45%
    15 seconds 35% - 40% 
    20 seconds 32% - 38%
    30 seconds 17% - 22% 
    40 seconds 15% - 20% 
    50 seconds 13% - 18% 
    60 seconds 13% - 18%
Close