Own the TV Screen During the World’s Biggest Sporting Moments
Acrossmedia241 brings advertisers unmatched visibility on Connected TV, enabling brands to dominate premium screens during the most anticipated global sporting events. Whether it’s the EuroLeague Final Four, FIFA World Cup, or other major sporting events, your brand can command the attention of millions of viewers watching on their Smart TVs.
Through our CTV partnerships with TCL, Titan OS, and TiVo OS, advertisers can now leverage Roadblock Advertising — securing up to 100% Share of Voice (SOV) across premium CTV environments.
FIFA World Cup
PLan 1: CTV (TCL) – Rotational + 12H Roadblock (Final)
- Inventory: TCL Smart TVs
- Placements: Instream & Outstream Video. See all available formats, here.
- Coverage: Rotational (a campaign will run from June 11 to July 19) and Roadblock (advertiser will have 100% SOV on all video placements for the desired 12h timeframe on the final day, July 19)
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | OPTIMIZATION GOAL | IMPRESSIONS | BUYING METRIC | NET CPM (€) | NET COST (€) |
| TCL | Rotational | Video (16:9) | TBD | June 11 - July 19 | Max Reach | 500,000 | CPM | 12 | 6,000 |
| TCL | Roadblock (12h) | Video (16:9) | NA | July 19 | NA | 500,000 | CPM | 13 | 6,500 |
| TOTAL | 1,000,000 | 12,500 |
PLan 2: CTV (Titan/TiVo) – Rotational + 24H Roadblock (Final)
- Inventory: Titan OS + TiVo OS Smart TVs (Philips, Panasonic, Sharp, JVC, Telefunken, Vestel)
- Placements: Homescreen Static or Video (Fullscreen 16:9). See all available formats, for Titan, here and for TiVo, here.
- Coverage: Rotational (a campaign will run from June 11 to July 19) and Roadblock (advertiser will have 100% SOV on all video placements for the full day, July 19)
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | OPTIMIZATION GOAL | IMPRESSIONS | BUYING METRIC | NET CPM (€) | NET COST (€) |
| Titan/TiVo | Rotational | Static or Video (16:9) | TBD | June 11 - July 19 | Max Reach | 300,000 | CPM | 12 | 3,600 |
| Titan/TiVo | Roadblock (24h) | Static or Video (16:9) | NA | July 19 | NA | 700,000 | CPM | 13 | 9,100 |
| TOTAL | 1,000,000 | 12,700 |
PLan 3: CTV (TCL + Titan/TiVo) – 100% Roadblock (Final)
- Inventory: TCL + Titan OS + TiVo OS Smart TVs (Philips, Panasonic, Sharp, JVC, Telefunken, Vestel)
- Placements: Outstream/Instream Fullscreen Video (TCL) + Homescreen Static or Fullscreen Video (Titan/TiVo).
- Coverage: TCL 12h Roadblock (advertiser will have 100% SOV on all video placements for the desired 12h timeframe) and Titan/TiVo 24h Roadblock (advertiser will have 100% SOV on all homescreen placements for the full day) on the final day, July 19
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | OPTIMIZATION GOAL | IMPRESSIONS | BUYING METRIC | NET CPM (€) | NET COST (€) |
| TCL | Roadblkck (12h) | Video (16:9) | NA | July 19 | NA | 500,000 | CPM | 13 | 6,500 |
| Titan/TiVo | Roadblock (24h) | Static or Video (16:9) | NA | July 19 | NA | 700,000 | CPM | 13 | 9,100 |
| TOTAL | 1,200,000 | 15,600 |
PLan 4: CTV (TCL) – 100% Rotational (Whole Tournament)
- Inventory: TCL Smart TVs
- Placements: Instream & Outstream Video. See all available formats, here.
- Coverage: Rotational (a campaign will run from June 11, start date of the FIFA World Cup until July 19, the day of the FIFA World Cup Final)
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | OPTIMIZATION GOAL | IMPRESSIONS | BUYING METRIC | NET CPM (€) | NET COST (€) |
| TCL | Rotational | Video (16:9) | TBD | June 11 - July 19 | Max Reach | 500,000 | CPM | 12 | 6,000 |
| TOTAL | 500,000 | 6,000 |
PLan 5: CTV (Titan/TiVo) – 100% Rotational (Whole Tournament)
- Inventory: Titan OS + TiVo OS Smart TVs (Philips, Panasonic, Sharp, JVC, Telefunken, Vestel)
- Placements: Homescreen Static or Video (Fullscreen 16:9). See all available formats, for Titan, here and for TiVo, here.
- Coverage: Rotational (a campaign will run from June 11, start date of the FIFA World Cup until July 19, the day of the FIFA World Cup Final)
| MEDIA CHANNEL | BOOKING TYPE | AD PLACEMENT(S) | TARGETING | DURATION | OPTIMIZATION GOAL | IMPRESSIONS | BUYING METRIC | NET CPM (€) | NET COST (€) |
| Titan/TiVo | Rotational | Static or Video (16:9) | TBD | June 11 - July 19 | Max Reach | 500,000 | CPM | 12 | 6,000 |
| TOTAL | 500,000 | 6,000 |