QR Codes

QR codes have had a resurgence since the pandemic and are an omnichannel unifier, driving lower-funnel action across DOOH (Digital Out Of Home), ICTV (interactive Connected TV), Display and Native ads. These QR codes open interactive, personalized companion experiences directly on a viewer's mobile device.
1B
smartphones
will access QR codes by 2022
(Juniper Research)
5.3B
QR code coupons
will be redeemed by 2022
(Statista)
45%
of US shoppers
have used a marketing-related QR code as of June 2021
(Statista)

SCAN-THROUGH OPTIONS

Any Existing URL

Take users everywhere, including brand websites, social media, or redirect to a PDF file. Even open a phone call, SMS or email.

Smart Rules

Device OS
Redirect users to different experiences based on device.
For example - iOS vs Android app store.
Time of Day/Day of Week
Change landing pages based on time of day and/or day of week.
We can update QR code destinations during live campaigns, without impacting the creative

Yahoo QR Companion Unit

If you need a one of a kind landing page, Yahoo can create interactive, personalized mobile experiences.

Innovative Features

OMNICHANNEL EXPERIENCE - YAHOO QR COMPANION

CTV

DOOH

ONLINE