Winning in ‘Travel & Tourism’ requires smarter media execution.
Outmax, Perion’s AI-powered execution engine, continuously optimizes campaigns across every major digital channel, making thousands of real-time decisions to maximize the business KPI that matters most—whether that’s sales, ROAS, awareness, or customer acquisition.
The case studies below showcase how some of the world’s leading Travel & Tourism brands have leveraged Outmax to unlock greater efficiency, stronger performance, and measurable business growth.
Accor Group
Key Optimization Platforms/Channels: Meta
Perion optimized Accor’s campaigns in real time across all Meta platforms, prioritizing low-carbon ad inventory to balance environmental impact with maximum reach. Intelligent bidding and tailored delivery reduced carbon intensity and improved cost-efficiency, with no changes needed to creative or targeting.
CO₂ per 1,000 clicks
Cost Per Engagement
Premier Inn
Key Optimization Platforms/Channels: YouTube
Delivering impactful brand storytelling and higher engagement, with reduced CPV, improved completion rates, and a smaller carbon footprint through AI-powered media optimization.