Winning in ‘Beauty & Personal Care’ requires smarter media execution.
Outmax, Perion’s AI-powered execution engine, continuously optimizes campaigns across every major digital channel, making thousands of real-time decisions to maximize the business KPI that matters most—whether that’s sales, ROAS, awareness, or customer acquisition.
The case studies below showcase how some of the world’s leading Beauty & Personal Care brands have leveraged Outmax to unlock greater efficiency, stronger performance, and measurable business growth.
Clarins
Key Optimization Platforms/Channels: YouTube
Clarins and Wavemaker used Perion Outmax to make their campaign more efficient and reduce its carbon footprint. The strategy focused on achieving more completed views at a lower cost while cutting emissions through smarter ad delivery.
Cost Per Completed View
More Completed Views
Carbon Intensity Reduction
Listerine
Key Optimization Platforms/Channels: YouTube
Perion Outmax optimized campaign delivery, significantly improving VTR and lowering CPV. The YouTube campaign also achieved a reduced carbon footprint through AI-driven sustainable media practices.