We only need a single 16:9 video to advertise your brand via a singe true omnichannel campaign!
EXCLUSIVE FEATURES
This is the first and only advertising opportunity available in Greece & Cyprus that gives brands the chance to run a video ad campaign via both Connected TV (LG CTV native ads) and Online environments, while providing various competitive advantages, including the following:
- Brand Safety
- Guaranteed Viewability (100% on CTV and +75% on Online)
- Detailed Measurement & Reporting (Unique Reach, VCR, Quartiles, Impressions, Clicks, CTR)
- 3P Tracking (Impressions, Clicks)
- Interactivity (same click-through experience – e.g. website landing page – can be applied in both CTV and Online, or choose separately)
- Advanced Targeting (same target audiences can be applied in both CTV and Online, or choose separately)
EXCLUSIVE TARGETING
Latest research findings (MediaScience, 2024) reveal how adding CTV Native or/and Mobile Video in the Media Mix can increase Unaided Recall, Brand Recognition and positive Ad Perception (see below)
[RESEARCH DATA] BOOSTING CTV NATIVE PERFORMANCE
Native Home Screen ads allow brands to reach viewers as soon as they turn on the TV. They can act as both the primer and reminder for video ads. Native ads may also be the only opportunity to reach viewers on the big screen if they primarily consume content in ad-free environments.
Brands currently activating with a Smart TV Native strategy can increase brand performance and ad perception by adding CTV Video and Mobile Video.
[RESEARCH DATA] BOOSTING STREAMING VIDEO PERFORMANCE
CTV Video ads allow brands to reach the 7 in 10 TV viewers who are regularly watching ad-supported streaming content via Connected TVs.*
Brands currently activating with a CTV Video strategy can increase brand performance and ad perception by adding CTV Native and Mobile Video.
*MRI-Simmons Cord Evolution Study, August 2024
[RESEARCH DATA] BOOSTING LINEAR TV PERFORMANCE
Linear TV still receives two-thirds of all TV ad spend.*
Brands currently activating with a Linear strategy can increase brand performance by adding CTV Native and CTV Video.
However, including Linear in the platform mix negatively impacted ad perception across almost all tested attributes. This is likely due to Linear TV’s longer ad breaks and the inability to manage ad frequency.
*eMarketer, 2024
[RESEARCH DATA] BOOSTING MOBILE VIDEO PERFORMANCE
Mobile Video ads allow brands to turn secondary devices into vehicles for converting consumers.
Brands currently activating with an Mobile Video strategy can increase brand performance by adding CTV Native and CTV Video.
Combining additional platforms with Mobile Video had little impact on ad perception.
