It has been more than 25 years since Yahoo brought Internet into millions of people’s everyday lives, but it has never stopped investing in innovation and high technology.
Especially over the last 5 years, Yahoo has really stood out, as apart from being a major Global Digital Publisher, it has also become a leading Global Ad Technology Provider.
Yahoo provides advertisers and brands with a wide range of sophisticated & exclusive features (1P data / audiences, cookieless ID, native marketplace, etc.), which are integrated into Yahoo DSP, awarded as ‘Best Global DSP’ in “Adweek Readers’ Choice: Best of Tech Partner Awards” in 2020.
Aiming to leverage the aforementioned capabilities along with the power of Yahoo’s global media network (Yahoo Mail, Yahoo News, Yahoo Lifestyle, TechCrunch, etc.), Ogilvy Greece – “Performance Agency of the Year” – is now an official Yahoo DSP partner in Greece.
The completion and activation of this cooperation took place under the auspices of Acrossmedia241, Yahoo’s exclusive partner in Greece & Cyprus.